Compare ActiveDEMAND and Active Campaign - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - ActiveDEMAND or Active Campaign?

Active Campaign is more expensive to implement (TCO) than ActiveDEMAND, and Active Campaign is rated higher (83/100) than ActiveDEMAND (80/100). Active Campaign offers users more features (11) than ActiveDEMAND (0).

Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ActiveDEMAND Vs. Active Campaign

ActiveDEMAND: ActiveDEMAND Integrated Marketing Automation PlatformOne of the primary challenges facing modern-day businesses is determining exactly what marketing efforts are working for them, and where they need to improve. Indeed, at the end of the day, the term “marketing” needs to translate into tangible results that sales teams, managers and others can see...

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Who is more expensive? ActiveDEMAND or Active Campaign?

The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ActiveDEMAND and Active Campaign.

ActiveDEMAND price starts at $15 per user/month , On a scale between 1 to 10 ActiveDEMAND is rated 4, which is lower than the average cost of Lead Generation software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Lead Generation software cost.

Bottom line: ActiveDEMAND cost is around the same cost of Active Campaign.

Which software includes more/better features?

We've compared ActiveDEMAND Vs. Active Campaign based on some of the most important and required Lead Generation features.

ActiveDEMAND: We are still working to collect the list of features for ActiveDEMAND.

Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.

Target customer size

ActiveDEMAND's typical customers include: Small, medium and large size businesses, Small business users will find that personalized emails add a special note for each of your new leads.