Compare Ensighten and HubSpot CRM - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Ensighten or HubSpot CRM?

Ensighten is more expensive to implement (TCO) than HubSpot CRM, and HubSpot CRM is rated higher (95/100) than Ensighten (90/100). HubSpot CRM offers users more features (5) than Ensighten (0). There is a clear winner in this case and it is HubSpot CRM!

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ensighten Vs. HubSpot

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...

Who is more expensive? Ensighten or HubSpot CRM?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ensighten and HubSpot CRM.

Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software. HubSpot CRM price starts at $45 per month , When comparing HubSpot CRM to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Ensighten is more expensive than HubSpot CRM.

Which software includes more/better features?

We've compared Ensighten Vs. HubSpot CRM based on some of the most important and required Marketing Automation features.

Ensighten: We are still working to collect the list of features for Ensighten.

HubSpot CRM: Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Target customer size

Ensighten's typical customers include: Small, medium and large size businesses, and HubSpot CRM's target customer size include: Small, medium and large size businesses.