HubSpot CRM Review - why 4.5 stars?

HubSpot CRM Review
ITQlick Score: 95/100
ITQlick Rating: (4.5/5)
Pricing: 2/10 - low cost
Category: CRM -> HubSpot CRM
Ranking:Ranked 7 out of 600 CRM systems
Company: HubSpot
Pricing: starts at $45 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop
Links: HubSpot CRM pricing, HubSpot CRM alternatives
Shlomi LaviShlomi Lavi / updated: Oct 17, 2021

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. Learn more by reading our advertiser disclosure.

What is HubSpot CRM?

HubSpot is CRM software that offers a platform for sales, customer service, and marketing to help businesses streamline their services. Here are some of the features of this software:
  • Predictive Lead Scoring: This feature helps businesses prioritize converting a lead to a customer and not waste time with leads that are not a good fit.
  • Calling: The HubSpot calling feature helps businesses line up a list of sales calls and make the calls, log, and record the calls from their browser.
  • Email Scheduling: The email scheduling feature helps businesses schedule their email to send out on a set time and date.
  • Documents: This feature allows businesses to document and personalize their business pitch by knowing who saw each document and the pages that they spent time reading.
HubSpot is a business CRM software that its company started operation in 2005, though HubSpot was founded in 2012. The company has over 11 offices globally and has about 4,980+ workers actively working for them. HubSpot has trained and certified over 375,000 inbound professionals.

What is HubSpot CRM rating? ()

The rating of HubSpot CRM is 4.5 stars out of 5 and the total score is 95 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are HubSpot CRM's typical customers?

The typical customers include the following business size: Small, medium and large size businesses.

Is HubSpot CRM the best CRM?

HubSpot CRM is ranked 7 out of 600 software in their category (CRM systems).

What are HubSpot CRM's pros? (3 Pros)

  • The software has superb customer service features
  • HubSpot is designed to be easy to navigate
  • The software can be integrated with a vast number of features

What are HubSpot CRM's cons? (2 cons)

  • Expensive compared to most competitors
  • Merging contacts can be challenging in HubSpot

Who are their main alternatives?

HubSpot competes with other business CRM software in the industry, and we found its closest alternatives from our research. ZohoCRM, Salesforce, Nimble, and Pipedrive are HubSpot closest alternatives, and below, we will compare them in essential aspects.
  • Functionality: HubSpot has its features grouped into 5 categories (Service Hub, CMS Hub, Marketing Hub, and Sales Hub), and each of these categories has about 6-30+ features. Compared with its alternatives, HubSpot is well filled with features, with its closest in the number of features being Salesforce. Nimble and ZohoCRM have a lesser number of features among them all.
  • Customers/Industries: HubSpot and its competitors target sales, marketing, and the customer service departments of almost all businesses. However, in terms of customer base, HubSpot can be considered average when compared to its alternatives. HubSpot, Nimble, ZohoCRM, and SalesForce are used by top companies like Google, Amazon, Upwork, etc. Pipedrive has about 95,000+ companies in 176 countries, Nimble has 140,000+ companies, ZohoCRM has about 250,000+ companies using them, and HubSpot has 120,000+ customers in 120 countries.
  • Cost: HubSpot is rated 1 by expert cost reviews, indicating that it is a low-cost CRM system. Compared to its alternatives, HubSpot has a license price starting at $45 per month, ZohoCRM has a license price starting at $12 per user per month, Nimble has a license starting price of $19 per user per month, Salesforce has a license price starting at $25 per user per month, and Pipedrive has a license price starting at $12.50 per user per month.
  • Cloud-Based/On-Premise: HubSpot and all its competitors are cloud-based customer relationship management systems.
  • Popularity: HubSpot is considered more popular than some of its competitors like Pipedrive, Nimble, and Zoho. The software company was founded in 2005, has a presence in 120 countries, has trained 375k+ professionals, has 7M+ monthly visits and is traded on NYSE as HUBS Russell 1000 component.
  • Scalability: HubSpot and its alternatives are designed scalable for teams and businesses to grow with them. Small businesses or teams that grow into medium and large size corporations can use HubSpot and its alternatives.
  • Support: HubSpot offers various support channels like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), and Chat support. However, Nimble does not offer phone support, and Salesforce does not offer 24/7 Live Rep support.

What is the cost of HubSpot CRM?

HubSpot has a free plan, three main paid license plans, and 1 paid bundle plan available for its clients. The HubSpot plans are the Starter Plan which starts at $45 per month for the annual payment and $50 per month for the monthly payment, the Professional Plan, which starts at $800 per month on the annual payment, and $890 per month on the monthly payment, the Enterprise Plan which cost $3,200 per month.

The paid bundle plan has a price that starts from $50 per month for the monthly payments and $45 per month for the annual payment. The paid bundle includes Free Tools, Marketing Hub Starter, CMS Hub Starter, Sales Hub Starter, Service Hub Starter, and Operations Hub Starter.

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 2 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for HubSpot CRM

What should you ask HubSpot during a demo session? (65 questions)

Schedule a demo with HubSpot CRM and access 65 must ask questions for the vendor while watching HubSpot CRM in action. Visit the vendor's website here.

Is it the right software for you?

HubSpot is designed for the marketing, sales, customer support, and operations departments in various industries. The software is designed to accommodate various business sizes and project types. Some big companies using HubSpot are G2, Trello, SUZUKI, SurveyMonkey, Soundcloud, etc.

List of categories

Customer Relationship Management
Real Estate CRM
Marketing
Marketing Automation

List of features

Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

HubSpot CRM Vs. Alternatives

ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
HubSpot
ITQlick rating
4.5/5
Score
95/100
Pricing
2/10
License pricing
$45 per month
Functionality
9
Compare
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$12.50 per user/month
Functionality
19
Salesforce
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$12 per user/month
Functionality
36
Review
Nimble
ITQlick rating
2.8/5
Score
97/100
Pricing
2/10
License pricing
$19 per user/month
Functionality
31
Review
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.