Compare Smartling and Active Campaign - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Smartling or Active Campaign?

Active Campaign is more expensive to implement (TCO) than Smartling, and Active Campaign is rated higher (83/100) than Smartling (75/100). Active Campaign offers users more features (11) than Smartling (0). There is a clear winner in this case and it is Active Campaign!

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Smartling, Inc. Vs. Active Campaign

Smartling, Inc.: Our company and our technology are helping smart brands access new markets, more customers and greater value.Founded in 2009 at a Manhattan coffee shop. Smartling has grown to become a technology hub in the center of New York City. Our large, open office allows our team members to work together creatively on constantly growing our product featur...

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Who is more expensive? Smartling or Active Campaign?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Smartling and Active Campaign.

Smartling price starts at $200 per month , On a scale between 1 to 10 Smartling is rated 4, which is lower than the average cost of Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: Smartling cost is around the same cost of Active Campaign.

Which software includes more/better features?

We've compared Smartling Vs. Active Campaign based on some of the most important and required Marketing features.

Smartling: We are still working to collect the list of features for Smartling.

Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.

Target customer size

Typical customers of this software are companies from different industries that offer their products or services to International audience and would like to make their content available on the specific market’s language and culture. Small business users will find that personalized emails add a special note for each of your new leads.