Marketing Cloud: Radian6 Review - why 4.1 stars?

Marketing Cloud: Radian6 Review
ITQlick Score: 86/100
ITQlick Rating:
Pricing: 10/10 - high cost
Category: Social Media Management -> Marketing Cloud: Radian6 review
Ranking:Ranked 11 out of 243 Social Media Management systems
Company: Salesforce.com
Pricing: starts at $1,000 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Cloud
Links: Marketing Cloud: Radian6 pricing, Marketing Cloud: Radian6 alternatives
Shlomi LaviShlomi Lavi / updated: Apr 09, 2022

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What is Marketing Cloud: Radian6?

Salesforce Marketing Cloud is a marketing and campaign automation solution for businesses of all sizes. The software also offers various useful analytics and management features. It is a product of Salesforce.com, Inc., headquartered in California, United States.

Who is it best for?

The software can be used to regulate the marketing and analytics requirements of any business size and type. Most of the time, it has been deployed in such industries as automotive, entertainment and media, financial services, retail and commerce, and technology etc. Some major customers include American Red Cross, Burberry, and General Electric etc.

Main features and functionalities

The software offers content management features of enterprise content sharing, social ad campaigns, template creator, and application builder. Its publishing services are content targeting, manual scheduling, multi-channel publishing, and social ad promotion.

Salesforce Marketing Cloud offers social listening features of engagement rates, identity influencers, location tracking, and multi-lingual listening. Its management features include collaboration platform, discreet SMMS logic credentials, and hierarchical permission structure. There are also various analytics and consultation features.

What is the actual cost?

The cost of license starts at $1,000 per month. ITQlick pricing score is 10 out of 10 (10 is most expensive). Access ITQlick pricing guide for Marketing Cloud: Radian6. You can also find here pricing information from Marketing Cloud: Radian6's website.

Pros

  • Salesforce Marketing Cloud offers integration with various CRM and email marketing applications.
  • Customer support service of the software is available round the clock through offline and online channels.
  • Salesforce Marketing Cloud provides on-site product training as well as creative services.

Cons

  • Salesforce Marketing Cloud does not offer content management features of global content library and content templates.
  • The software lacks the publishing features of manual scheduling and publishing curation.

How it stacks up?

Access a head to head analysis of Marketing Cloud: Radian6 vs alternative software solutions.
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Frequently Asked Questions (FAQs)

Is it the best Social Media Management system?

Marketing Cloud: Radian6 is ranked 11 out of 243 software in their category (Social Media Management systems).

How they are rated on ITQlick?

The rating of Marketing Cloud: Radian6 is 4.1 stars out of 5 and the total score is 86 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Marketing Cloud: Radian6 makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Marketing Cloud: Radian6 can't be accessed on mobile, you would need to access it from your computer.

Differences between Marketing Cloud: Radian6 and alternatives?

The most popular alternatives to Marketing Cloud: Radian6 in 2024: Radian6, Televerde, Adobe Social, SocialRank, LeadManager. Access the complete competitors analysis here - Marketing Cloud: Radian6 VS Social Media Management Software alternatives.

List of categories

Mobile CRM
Social CRM
Social Media
Social Media Management

List of features

Data Import/Export
Basic Reports
Online Customer Support

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.