Marketing Cloud: Radian6 Review

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Last updated: Aug 13, 2020

Marketing Cloud: Radian6 Review

ITQlick rating
(4.1/5)

Starting from $1,000 per month

Salesforce Marketing Cloud is a marketing and campaign automation solution for businesses of all sizes. The software also offers various useful analytics and management features. It is a product of Salesforce.c...

  • Categories :

    • Mobile CRM
    • Social CRM
    • Social Media
    • Social Media Management

Shlomi Lavi / updated: Aug 13, 2020

What is Marketing Cloud: Radian6 Used For?

Salesforce Marketing Cloud is a marketing and campaign automation solution for businesses of all sizes. The software also offers various useful analytics and management features. It is a product of Salesforce.com, Inc., headquartered in California, United States.

Average Rating -

The rating of Marketing Cloud: Radian6 is 4.1 stars out of 5. The rating is based on ITQlick expert review.

Typical Customers

The software can be used to regulate the marketing and analytics requirements of any business size and type. Most of the time, it has been deployed in such industries as automotive, entertainment and media, financial services, retail and commerce, and technology etc. Some major customers include American Red Cross, Burberry, and General Electric etc.

Features

The software offers content management features of enterprise content sharing, social ad campaigns, template creator, and application builder. Its publishing services are content targeting, manual scheduling, multi-channel publishing, and social ad promotion.

Salesforce Marketing Cloud offers social listening features of engagement rates, identity influencers, location tracking, and multi-lingual listening. Its management features include collaboration platform, discreet SMMS logic credentials, and hierarchical permission structure. There are also various analytics and consultation features.

Marketing Cloud: Radian6 3 Pros

  • Salesforce Marketing Cloud offers integration with various CRM and email marketing applications.
  • Customer support service of the software is available round the clock through offline and online channels.
  • Salesforce Marketing Cloud provides on-site product training as well as creative services.

Marketing Cloud: Radian6 2 Cons

  • Salesforce Marketing Cloud does not offer content management features of global content library and content templates.
  • The software lacks the publishing features of manual scheduling and publishing curation.

Competitors & Alternatives

Two main alternatives to Salesforce Marketing Cloud are Shoultlet and Expion. Shoutlet offers additional content management features of global content library and library of app and content templates. However, it does not offer listening features of custom search streams, location tracking, and multi-lingual listening. Publishing and management features are similar on both solutions.

Expion lacks the listening features of engagement rules, identity influences, and location tracking. On the other hand, it offers additional analytics features of competitor analysis, exportable reports, and industry benchmarking. Management and consultation features are similar on both systems.

Marketing Cloud: Radian6 Pricing Information

The cost of license starting from $1,000 per month. The experts at ITQlick has reviewed Marketing Cloud: Radian6 pricing and gave the software a total cost of ownership (TCO) rating of 10 out of 10. Custom price cost for your business is available upon request.

Questions to ask the vendor during a demo

Schedule a demo and access 25 must ask questions for the vendor while watching Marketing Cloud: Radian6 in action

Marketing Cloud: Radian6 Categories

Mobile CRM
Social CRM
Social Media
Social Media Management

Specifications

Company:
Address: Salesforce.com Inc, Market Street, San Francisco, CA
Website:http://pages.mail.salesforce.com/gettingstarted/marketing-cloud/upgrade-to-social-studio/
Customers: Small business, Medium business, Large business
Business Area: Cross Business Areas
Platforms: Desktop, Cloud
Operating Systems: Mac OS, Windows, Linux

Marketing Cloud: Radian6 Features

Data Import/Export
Basic Reports
Online Customer Support

Marketing Cloud: Radian6 Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Marketing
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
86/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
10/10
License pricing license pricing (if provided by the software vendor)
$1,000 per month
Hosting
On premise and Cloud
Functionality score
7
Fit small business
Fit medium business
Fit large business
Software review
Radian6
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.8/10
License pricing license pricing (if provided by the software vendor)
$600 per license
Hosting
NA
Functionality score
8
Fit small business
Fit medium business
Fit large business
Software review
Televerde
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review
Adobe
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5.4/10
License pricing license pricing (if provided by the software vendor)
$50 per user/month
Hosting
Cloud
Functionality score
8
Fit small business
Fit medium business
Fit large business
Software review
SocialRank
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3/10
License pricing license pricing (if provided by the software vendor)
$24 per month
Hosting
On premise
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review