Top 54 Email Marketing Software

2022's Best 54 Email Marketing Systems

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1. MailChimp

  • Best for: SMBs
  • Price: starts at $17 per month
  • Mar 07, 2022
Compare MailChimp Vs. MailChimp

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that would be ideal fir small businesses as well as the large enterprises. Marketing is crucial ...


2. Constant Contact

  • Best for: Small businesses and start ups
  • Price: starts at $9.99 per month
  • Mar 09, 2022
Compare Constant Contact Vs. MailChimp

Constant Contact is a software solution that provides online survey tools, email marketing, event marketing, and social media marketing, for its clients. Member associations, small businesses, and nonprofit organizations, rely on Constant Contact's affordable and easy to use tools to make and...


3. Emarsys

  • Best for: Small, medium and large size businesses
  • Price: starts at $335 per month
  • Mar 14, 2022
Compare Emarsys Vs. MailChimp

Emarsys software is a complete cloud-based email marketing platform for retail & e-commerce. It is a B2C (Business to Consumer) Marketing Cloud solution that allows for one-on-one marketers and customer interactions across all channels. It is a product of Emarsys founded in 2000 in the United States...


4. EasySendy Pro

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $19 per month
  • Mar 14, 2022
Compare EasySendy Pro Vs. MailChimp

EasySendy Pro is a leading cloud-based Email Marketing software, it is designed to support small, medium and large size business. EasySendy Pro received a rating of 4.8 from ITQlick team. The software cost is considered affordable (1.6/5) when compared to alternative solutions.


5. Campaign Monitor

  • Best for: Small, medium and large size businesses
  • Price: starts at $9 per month
  • Mar 19, 2022
Compare Campaign Monitor Vs. MailChimp

Campaign Monitor is a cloud-based email marketing software that enables entrepreneurs to create beautiful and catchy newsletters that are relevant to their customers as well as subscribers. This offers a reliable channel that can be used to promote customer engagement growth and promote loyalty.


6. MailerMailer

  • Best for: Small, medium and large size businesses
  • Price: starts at $59 per month
  • Mar 19, 2022
Compare MailerMailer Vs. MailChimp

MailerMailer is a web based email marketing and delivery service for your business. The software was designed by MailerMailer, Inc., headquartered in Maryland, United States. It offers email list management along with template customization and delivery solutions. 


7. Contactology Email Marketing

  • Best for: SMBs
  • Price: starts at $59 per month
  • Mar 20, 2022
Compare Contactology Email Marketing Vs. MailChimp

Contactology is an email marketing software solution for your business. It provides business to business as well as business to customer marketing services. The software was designed by Contactology headquartered in North Carolina, United States. Other than the email service, the software also offer...


8. G-Lock EasyMail7

  • Best for: Small, medium and large size businesses
  • Price: starts at $159 per license
  • Mar 06, 2022
Compare G-Lock EasyMail7 Vs. MailChimp

G-Lock EasyMail7 is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. G-Lock EasyMail7 received a rating of 5 from ITQlick team. The software cost is considered affordable (1.9/5) when compared to alternative solutions.


9. Pica9

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $2,500 per month
  • Mar 04, 2022
Compare Pica9 Vs. MailChimp

Pica9 is a trending cloud-based Marketing software, it is designed to support small, medium and large size business. Pica9 received a rating of 3.9 from ITQlick team. The software cost is considered average (3.3/5) when compared to other solutions in their category.


10. Act-On

  • Best for: Small, medium and large size businesses
  • Price: starts at $900 per month
  • Mar 03, 2022
Compare Act-On Vs. MailChimp

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.


Pricing Guide - Email Marketing Software:

Email Marketing Software Price Range

Most email marketing products in the market are priced on a monthly basis. Also, the number of user accounts, subscribers, and active emails are usually used to determine their price points. However, the price ranges for email marketing software can be broken into three tiers, starting from $0 to $15, $15 to $40, and then $40 and above. Note that these are the entry-level price points gotten from the vendors websites; hence, premium plans with more robust features will cost more.

In addition, email marketing software vendors target different organization sizes; hence different business sizes can expect different prices:

  • Small Businesses can expect to pay within the range of $0 to $20 for an email marketing software. For example, FireDrum Email Marketing pricing starts from around $4 per month based on number of unique contacts, while GetResponse pricing starts from $15 per user monthly. Another example is OmniSend, which starts from $16 per month, based on the number of users.
  • Medium-sized Businesses can expect to pay within the range of $20 to $55 for an email marketing software. For example, Freshmarketer pricing starts from around $49 per month, Remarkety pricing from $25 per month, and HubSpot Marketing Hub pricing from $50 per month.
  • Large Businesses can expect to pay between the range of $55 to $150 monthly for an email marketing software, although some products can go up to $999 per month and include more user accounts as opposed to one. For example, Maropost pricing starts from $500 per month, SendLane costs about $99 per month and Act-On cost price starts from around $900 per month for a number of set user accounts. However, some vendors may require extra fees for installation and onboarding. Meanwhile, some vendors do not disclose their pricing so as to enable them to adjust their prices based on the need of their customers.

Some free Email Marketing Software products are entirely free to use and access all their features, while others only have feature-limited plans, which are mostly for small businesses. For example, MailJet has a free version, while its premium version starts from $9 per 30,000 emails monthly. Another example is Gmail, an 100% free app from Google.

Email marketing apps for MacOS users have their price points sit within the range of $0 to $15 and $15 to $60. For example, MaxBulk Mailer pricing starts from around $39 for a one-time fee per user, Send Social Media from $59 per user monthly, and ROUTEE for a one-time fee of $0.01 based on usage.


11. SendinBlue

  • Best for: Small, medium and large size businesses
  • Price: starts at $25 per month
  • Mar 26, 2022
Compare SendinBlue Vs. MailChimp

Sendinblue is a cloud-based marketing software that is designed to provide companies and individuals with various marketing tools like email campaigns, automated notifications, and marketing campaigns on a singular platform.


12. Omnisend

  • Best for: Small businesses and start ups
  • Price: starts at $16 per month
  • Mar 25, 2022
Compare Omnisend Vs. MailChimp

Omnisend is a growing cloud-based Marketing software, it is designed to support small and medium size business. Omnisend received a rating of 4.8 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.


13. Activecampaign

  • Best for: Small, medium and large size businesses
  • Price: starts at $9 per user/month
  • Mar 06, 2022
Compare Activecampaign Vs. MailChimp

ActiveCampaign is a survey and email marketing service for small and medium businesses. It also offers campaign management and social network delivery options. The software was designed and launched by ActiveCampaign, Inc headquartered in Illinois, United States.


14. GetResponse

  • Best for: Small, medium and large size businesses
  • Price: starts at $15.58 per month
  • Apr 05, 2022
Compare GetResponse Vs. MailChimp

GetResponse is an email marketing service that manages the online marketing campaign of your business. The software was designed by GetResponse Inc. headquartered in Delaware, United States. It provides responsive email design and innovative marketing strategies for various businesses. 


15. SendinBlue Email

  • Best for: Small, medium and large size businesses
  • Price: starts at $25 per month
  • Apr 13, 2022
Compare SendinBlue Email Vs. MailChimp

SendinBlue is an email marketing and SMS service software created for small to large businesses. Its key functions include marketing automation, transactional emails, SMS campaigns, spam check, real-time tracking, Google analytics integration, trigger marketing, and more.


16. MailerLite

  • Best for: Small, medium and large size businesses
  • Price: starts at $9 per month
  • Apr 13, 2022
Compare MailerLite Vs. MailChimp

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns that keep them engaged with their audience.


17. iContact

  • Best for: Small, medium and large size businesses
  • Price: starts at $23 per month
  • Apr 10, 2022
Compare iContact Vs. MailChimp

IContact is an email marketing solution. The software includes support for both email and social media marketing in a unified platform designed to support a business’ requirements. IContact was founded in 2003 and is a service of Vocus which is a leading provider of solutions for marketing ...


18. Zoho Campaigns

  • Best for: Small, medium and large size businesses
  • Price: starts at $3 per month
  • Apr 09, 2022
Compare Zoho Campaigns Vs. MailChimp

Zoho Campaigns is a CRM and e-mail marketing software for small to large companies. It has features such as social statistics, link tracking, ready-made newsletter templates, and A/B test campaigns which can boost sales and expand customer base. It can easily connect with popular social media platfo...


19. Mailjet

  • Best for: Small, medium and large size businesses
  • Price: starts at $15 per month
  • Apr 16, 2022
Compare Mailjet Vs. MailChimp

Mailjet is a web-based, real time e-mail solution that ensures intended for companies that send marketing and other important e-mails to their customers. Mailjet also includes automatic follow up for transactional e-mails, which does not only save time and effort but also allows customers to instant...


20. Robly

  • Best for: SMBs
  • Price: starts at $19 per month
  • Apr 18, 2022
Compare Robly Vs. MailChimp

Robly is a cloud-based email marketing software solution that targets to grow the audience and business customers as well as with the integrated AI technologies. Some of the core features of Robly include retargeting campaigns, reporting, pop-ups, and testing.


21. Campaigner

  • Best for: Small businesses and start ups
  • Price: starts at $59 per month
  • Apr 20, 2022
Compare Campaigner Vs. MailChimp

CampaignerCRM is a customer relationship management software that can help users to manage sales process easily. The CRM system is integrated with email marketing to work as a complete sales processing system. It can send over 10,000 emails per user and supports unlimited users, seats and contacts. ...


22. Salesforce Marketing Cloud

  • Best for: Small, medium and large size businesses
  • Price: starts at $1,250 per month
  • Apr 23, 2022
Compare Salesforce Marketing Cloud Vs. MailChimp

Salesforce Marketing Cloud is a web based marketing management solution for businesses of all sizes. It offers such services as bounce tracking, mailing list management, survey management, and others. The software was designed and launched by Salesforce.com Inc headquartered in California, United St...


23. Marketing Optimizer

  • Best for: Start up, Small business, Medium business
  • Price: starts at $249 per month
  • Aug 25, 2022
Compare Marketing Optimizer Vs. MailChimp

Marketing Optimizer is a program, which is designed to perfect your marketing strategy through the use of online resources. They optimize all the important information that is required to build that new strategy.   The Active Internet Marketing company was founded in 2001 in Traverse City, Mi...


24. PoliteMail

  • Best for: Small, medium and large size businesses
  • Price: starts at $1 per employee/year
  • May 19, 2022
Compare PoliteMail Vs. MailChimp

PoliteMail is an email marketing and communication solution for businesses of all sizes. Its capabilities include bounce tracking, mailing list management, campaign management, and others. The software was designed and launched by PoliteMail Software headquartered in New Hampshire.


25. Delivra

  • Best for: SMBs
  • Price: starts at $75 per month
  • May 17, 2022
Compare Delivra Vs. MailChimp

Delivra is a growing cloud-based Email Marketing software, it is designed to support small and medium size business. Delivra received a rating of 4.5 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.


26. VerticalResponse

  • Best for: Small, medium and large size businesses
  • Price: starts at $11 per month
  • May 25, 2022
Compare VerticalResponse Vs. MailChimp

VerticalResponse is an email marketing management solution for businesses of all sizes. Its capabilities include list management, delivery management, online surveys, email marketing, and others. The software was designed and launched by VerticalResponse Inc headquartered in California, ...


27. Mad Mimi

  • Best for: Small, medium and large size businesses
  • Price: starts at $10 per month
  • May 25, 2022
Compare Mad Mimi Vs. MailChimp

Mad Mimi is an email marketing solution. The software covers email & campaign management, customer specific marketing, high delivery rates and strong email tracking features. Mad Mimi was founded initially to provide a good email service and developed it into easy to use email campaign management...


28. Winning Email

  • Best for: SMBs
  • Price: starts at $19 per user/month
  • May 04, 2022
Compare Winning Email Vs. MailChimp

Winning Email is a growing cloud-based Email Marketing software, it is designed to support small and medium size business. Winning Email received a rating of 2.5 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.


29. Active Campaign

  • Best for: SMBs
  • Price: starts at $29 per month
  • Jun 23, 2022
Compare Active Campaign Vs. MailChimp

ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagging features to help companies reach and expand their audience.


30. SendPulse

  • Best for: SMBs
  • Price: starts at $6.40 per month
  • Jun 27, 2022
Compare SendPulse Vs. MailChimp

SendPulse software is a cloud-hosted, multi-channel marketing platform that enables the users to manage email, web push, text messaging, facebook messenger and more. The software is ideal for use in midsize and small businesses.


31. Pepo Campaigns

  • Best for: Small, medium and large size businesses
  • Price: starts at $9 per month
  • Apr 03, 2022
Compare Pepo Campaigns Vs. MailChimp

Pepo Campaigns is a growing cloud-based Email Marketing software, it is designed to support small, medium and large size business. Pepo Campaigns received a rating of 5 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.


32. Pinpointe

  • Best for: Small, medium and large size businesses
  • Price: starts at $99 per month
  • Jul 05, 2022
Compare Pinpointe Vs. MailChimp

Pinpointe is a marketing software that differentiates itself through the use of cloud-based storage in analyzing and storing software. It is designed to efficiently analyze new marketing data, and then send your offers to the most viable leads. Pinpointe was established in 2008 and is located i...


33. Mailigen

  • Best for: Small businesses and start ups
  • Price: starts at $414 per month
  • Jul 04, 2022
Compare Mailigen Vs. MailChimp

Mailigen offers an email marketing solution. The software unifies email marketing requirements for business on the web, social and mobile platforms. Mailigen was founded with the goal to make email marketing a simple to use but cost effective solution for organizations. The company invests signif...


34. SENDER

  • Best for: Small, medium and large size businesses
  • Price: starts at $8.25 per month
  • Jul 14, 2022
Compare SENDER Vs. MailChimp

SENDER is a growing cloud-based Email Marketing software, it is designed to support small, medium and large size business. SENDER received a rating of 4.5 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.


35. SendX

  • Best for: Small businesses and start ups
  • Price: starts at $7.49 per month
  • Jul 24, 2022
Compare SendX Vs. MailChimp

SendX is a growing cloud-based Email Marketing software, it is designed to support small and medium size business. SendX received a rating of 4.9 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.


36. OutboundEngine

  • Best for: Small, medium and large size businesses
  • Price: starts at $199 per month
  • Sep 26, 2022
Compare OutboundEngine Vs. MailChimp

OutboundEngine is a cloud-based, SaaS Email marketing solution that that offers automated social media updates, email newsletters, mobile apps, reviews, as well as branded business profile. It is marketing software that helps the users to maintain as well as acquire new ones seamlessly.


37. WebEngage

  • Best for: Small, medium and large size businesses
  • Price: starts at $199 per month
  • Sep 15, 2022
Compare WebEngage Vs. MailChimp

WebEngage is an award-winning cloud-based Customer Service software, it is designed to support small, medium and large size business. WebEngage received a rating of 4.6 from ITQlick team. The software cost is considered affordable (2.3/5) when compared to alternative solutions.


38. SproutLoud

  • Best for: Medium and large size businesses
  • Price: starts at $1,500 per user/month
  • Sep 23, 2022
Compare SproutLoud Vs. MailChimp

SproutLoud is a web based marketing automation solution for businesses of all sizes. It offers such capabilities as ROI tracking, email drip campaigns, social marketing, and others. The software was designed and launched by SproutLoud Media Networks LLC headquartered in Florida, United States.


39. Coupa Cloud Spend Management

  • Best for: Small, medium and large size businesses
  • Price:
  • Sep 19, 2022
Compare Coupa Cloud Spend Management Vs. MailChimp

Coupa Cloud Spend Management is a cloud-based suite of financial applications that can help you to monitor each and every part of your company where spend happens. The company focuses on procurement and expense management features to help you improve compliances and increase savings. Users can stren...


40. MoonMail

  • Best for: Small, medium and large size businesses
  • Price: starts at $44 per month
  • Jan 20, 2022
Compare MoonMail Vs. MailChimp

MoonMail is a trending cloud-based Email Marketing software, it is designed to support small, medium and large size business. MoonMail received a rating of 4.5 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.


41. Xpenditure

  • Best for: Medium and large size businesses
  • Price: starts at $5 per user/month
  • Aug 23, 2022
Compare Xpenditure Vs. MailChimp

Xpenditure is an enterprise expense management solution for businesses of all sizes. It offers management of expense, digitizing and scanning of receipts, reporting, and other services. The software was designed and launched by Xpenditure headquartered in Belgium.


42. Emercury

  • Best for: Small, medium and large size businesses
  • Price: starts at $57 per month
  • Feb 23, 2022
Compare Emercury Vs. MailChimp

eMercury is a marketing software that helps enterprises engage their customers with automated email campaigns. Designed for marketers, this software streamlines the processes involved in sending bulk email campaigns.


43. dotMailer

  • Best for: Small, medium and large size businesses
  • Price: starts at $300 per month
  • Jan 19, 2022
Compare dotMailer Vs. MailChimp

DotMailer software is a cloud based marketing automation platform which features email marketing as its core functionality. It is designed to cater to small businesses, medium sized and large enterprise.


44. Elastic Email

  • Best for: Small, medium and large size businesses
  • Price: starts at $15 per month
  • May 18, 2022
Compare Elastic Email Vs. MailChimp

Elastic Email is a leading cloud-based Email Marketing software, it is designed to support small, medium and large size business. Elastic Email received a rating of 2.8 from ITQlick team. The software cost is considered average (3/5) when compared to other solutions in their category.


45. MassMailer

  • Best for: Small, medium and large size businesses
  • Price: starts at $12.49 per user/month
  • May 04, 2022
Compare MassMailer Vs. MailChimp

MassMailer is a fast growing cloud-based Marketing software, it is designed to support small, medium and large size business. MassMailer received a rating of 3.2 from ITQlick team. The software cost is considered affordable (1.9/5) when compared to alternative solutions.


46. HubSpot Marketing Hub

  • Best for: SMBs
  • Price: starts at $45 per month
  • Apr 04, 2022
Compare HubSpot Marketing Hub Vs. MailChimp

HubSpot InBound Marketing is a marketing automation and management solution for all businesses. It also features useful sales, CRM, and customizable reporting services. The software was designed and launched by HubSpot, Inc., headquartered in Massachusetts, United States.


47. Vero

  • Best for: Small, medium and large size businesses
  • Price: starts at $49 per month
  • Apr 16, 2022
Compare Vero Vs. MailChimp

Vero is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Vero received a rating of 4.2 from ITQlick team. The software cost is considered average (2.6/5) when compared to other solutions in their category.


48. Adobe Campaign

  • Best for: Medium and large size businesses
  • Price: starts at $10 per month
  • Feb 10, 2022
Compare Adobe Campaign Vs. MailChimp

Adobe Campaign is a cloud-based email marketing solution designed to help the user connect through every channel. The core features include email marketing, cross-channel marketing, segmentation & marketing and more.


49. Iterable

  • Best for: Small, medium and large size businesses
  • Price: starts at $500 per month
  • Mar 05, 2022
Compare Iterable Vs. MailChimp

Iterable is a cloud-based automatic marketing platform that is designed to help users manage and execute their marketing ideas easily. Integrated with campaign management, the solution allows the members to create the marketing content and schedule them appropriately for automatic updates of the cam...


50. Klaviyo

  • Best for: Small, medium and large size businesses
  • Price: starts at $20 per feature/month
  • Feb 21, 2022
Compare Klaviyo Vs. MailChimp

Klaviyo is a leading cloud-based Email Marketing software, it is designed to support small, medium and large size business. Klaviyo received a rating of 4.8 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.


51. ExactTarget

  • Best for: Small, medium and large size businesses
  • Price: starts at $25 per user/month
  • Feb 22, 2022
Compare ExactTarget Vs. MailChimp

ExactTarget is a digital cloud marketing and analytics solution for businesses of all sizes. Its services include contact management, multi-channel content delivery, predictive intelligence, and others. The software was designed and launched by ExactTarget headquartered in Indiana, Unite...


52. GraphicMail

  • Best for: Small, medium and large size businesses
  • Price: starts at $10 per month
  • Feb 22, 2022
Compare GraphicMail Vs. MailChimp

GraphicMail is an email marketing and newsletter software. It is available on cloud-based and standalone options. The product makes email marketing and newsletter sending easy and systematic. It also has mobile features for those who want to capture customers using handheld device.   The developer...


53. FreshMail

  • Best for: Small, medium and large size businesses
  • Price: starts at $13.44 per month
  • Mar 01, 2022
Compare FreshMail Vs. MailChimp

FreshMail is a trending cloud-based Marketing software, it is designed to support small, medium and large size business. FreshMail received a rating of 4.5 from ITQlick team. The software cost is considered affordable (2/5) when compared to alternative solutions.


54. SalesHandy

  • Best for: SMBs
  • Price: starts at $25 per user/month
  • Mar 02, 2022
Compare SalesHandy Vs. MailChimp

SalesHandy is a growing cloud-based Sales software, it is designed to support small and medium size business. SalesHandy received a rating of 4.3 from ITQlick team. The software cost is considered affordable (1.9/5) when compared to alternative solutions.



A Buyer's Guide to Email Marketing Solutions

Marketing Software Buyer’s Guide
 
If revenue directly comes from sales, sales, on the other hand, is the direct result of marketing. Maybe not all will agree on this premise but all would probably say yes when asked by this question: Are sales and marketing important elements of your business? Next to ROI, marketing conversion rate will more likely be the main focus of a well-versed modern-day internet marketer. Marketing is communicating the value of a product or service to a customer with the goal in mind of selling that same product or service. This is not an easy job most especially when significant type and volume of products are involve. But thanks to the marketing software, it makes our life easier, faster and our business, profitable.
 
Through this Buyer’s Guide, we at ITQlick.com would like you to re-examine your current position in marketing and further encourage you to discover the value and impact of marketing software solution on your overall performance. We all know it. Marketing is the life and blood of business. There is more to learn on this scientific body knowledge and one of them is the acquisition process of the right marketing software solution for your business.
 
Types
Marketing software solutions are here for these two important tasks: 1) conduct customer/market segmentation and 2) campaign development and management. With this principle in mind, marketing leads us into these three major types of marketing solutions.
 
Marketing Intelligence
By tracking the customers’ response on marketing campaigns conducted via different channels, marketing software solution is able to gather and measure data from these activities. This helps marketer in developing better programs and campaigns that can boost market conversion rate.
 
Marketing Automation
With the primary focus of converting leads into customers, marketing automation automates marketing processes including customer segmentation, customer data integration, and campaign management.
 
Advanced Workflow Automation
With the primary objective of increasing the marketer's ability to deliver relevant content to relevant individuals at relevant times, workflow automation focuses more on streamlining the internal marketing processes of an organization.
 
It is clear that these sets of technology help marketers manage the customer experience across different marketing channels. In a broader sense, marketing software solutions are there to provide strategic process automation. Marketing software products help marketers in:
 
  • developing and implementing email marketing campaigns
  • automating repetitive business tasks
  • creating and managing a central database for present and potential customers
  • integrating processes and activities in Customer Relationship Management (CRM) system
  • developing automated campaigns and programs to increase the overall business sales
 
Features
Most marketing software solutions rooted out from Customer Relationship Management (CRM) and Email Marketing industries. Let’s go over with this list of features that will help you better understand the power of available marketing software solutions today.
 
Database
Database supports every feature and function of a marketing platform. It is where contact data and activity histories for each lead and customer are saved and secured.
 
Email Marketing Engine
Considered as the hardest working marketing tool, automated email campaigns can produce conversion rates two times higher than non-automated ones.
 
Automated Programs
Lead nurturing programs like series of follow-up messages and scheduled call-to-action alerts helps improve lead-to-customer conversion process.
 
Lead Scoring
This involves the assigning of score or value to the activity and demographic data of the lead who visited a certain store or website. This help marketers in analyzing the buying cycle of a lead and come with actions or solutions that help convert them to buyers.
 
Landing Pages
This is the web page where you intend to bring your prospect leads after clicking a link, button or text in an email or blog as a result of a call-to-action campaign.
 
Forms and Surveys
Forms and surveys are powerful engagement tools. Automating the sending, processing of data, and generating of report out of these forms and surveys help companies in a variety of ways.
 
Website Visitor Tracking
Web Analytics and the popular Google Analytics help analyze web traffic. Number of visitors, their activity on the site, and their demographic profile when analyze results to formulation of better marketing campaigns.
 
CRM Integration
Integrating your marketing automation database with CRM systems like Salesforce, Microsoft Dynamics, and Sugar CRM helps you in understanding better your leads and customers. CRM connects the dots between marketing, sales and customer service.
 
Web Event Integration
Web events like webinars require a lot of efforts to organize. Integrating such activity into your marketing software helps you save time and even allows you reach a greater number of participants.
 
Social Marketing
Social media marketing can be automated. Auto-post, auto-tweet, and auto-respond features are now all possible to be incorporated in your social media campaigns.
 
Analytics and Reports
With real-time reports, your time to make sound decision relevant to your next marketing strategy can be maximized. Going deeper with the analytics features, like the dashboard, your marketing solution can help you analyze better the bigger picture of the market where you are operating.
 
In addition, don’t forget to check the common features like ease of use, overall speed performance, and availability of training and support, and mobility features.
 
Solutions per Business Size, per Vendor
Marketing software solutions are available from a wide range of vendors. They are segmented into three major levels: Enterprise Players, Small and Medium Business Players, Niche Providers. Solution providers, industry analysts, consultants and software users agree the these segments were formed by carefully considering these parameters:
 
  • Target industry
  • Features included
  • Focus or scope covered
  • Degree of integration
  • Ease-of-use and internal resources available
  • Efficiency of internal processes and relevance of designed flows
  • Content and relevant offers
 
Eloqua and Marketo are both enterprise players that offer a variety of functions on the solutions they provide. Aprimo, Unica, Teradata and SAS Institute are also among of the top performers in this market segment.
 
In the SMB market is where many players are thriving and competing against each other in providing the best-of-breed (industry-specific) and hybrid (or CRM that includes marketing functions) solutions. Salesforce.com, SAP and Microsoft all offers solutions that can be integrated with another vendor’s technology tools.
 
Neolane, Exact Target and Silverpop are niche players. They are also known as specialist marketing automation vendors. Most of these specialists are providing marketing solutions to the B2C and B2B consumer markets.
 
Pricing Considerations
Below list of marketing software solutions is a mix of cloud-based, SMB, and subscription-based pricing model. They were regarded as the top 15 marketing software solutions that can boost your business today.
 
  1. Marketo
  2. Vocus
  3. HubSpot
  4. Yesware
  5. Sailthru
  6. Optimove
  7. LocalVox 
  8. MailChimp
  9. Infusionsoft
  10. ThriveHive
  11. Demandbase
  12. WordStream
  13. Act-On
  14. CAKE
  15. Optify
 
It is oftentimes a big challenge to many software buyers to accurately calculate the total cost of a marketing solution. As your partner in business, we at ITQlick.com would like to help you on this area of concern. Here are the tips that we want you to work on properly.
 
  1. Determine your resources and budget, including the staff you'll need to oversee the effort required in various stages of the acquisition process.
  2. Determine which software capabilities you would like to acquire and set performance targets that could be realistically achieved when these automation functionalities are applied.
  3. Consider your organization’s culture to ensure that once the marketing solution is already up and running, everybody will do their part in achieving your marketing goals.
  4. We highly recommend that you examine these parameters when figuring out the total cost of owning a marketing software solution.
    1. Base-product pricing (one-time license fee or subscription premium)
    2. Length of contract
    3. Administrative costs
    4. Costs of optional features
    5. Implementation costs (consultant and contractor fees)
    6. Training costs
    7. Cost per user (if part of the solution)
 
Market Trends
There is report stating that “by 2020, customer will manage 85% of the relationship with a company without even talking to a human”. Taking this on a neutral approach, the marketing solution industry is destined to grow and even with the absence of the voices and gestures from human communicators, relationship that are only possible to be established with interactions between customers will stay strong and connected. Evolutions in the marketing industry keep on coming and there will be no other first-hand beneficiaries on these but you business owners.
 
Big data, cloud-computing, and mobile apps will remain the buzz words that you and your customers will keep on exchanging with. Sales will continue to boost with all these things harmonizing the customer signals and digital footprints of the marketing world. Upgrade your marketing strategies. Today is the right time to acquire the right marketing software solution for your business.

ITQlick chart - 2022 best Email Marketing Software

2022 best Email Marketing Software | ITQlick.com
Finding the right Email Marketing software for your business
Proper Email Marketing software selections are the precursor to successful deployment and business growth. Finding the right Email Marketing solutions doesnít have to be complicated, and it doesnít have to take days or weeks of your time.

After researching over 5,000 systems, we can identify the best solution for companies of all shapes and sizes. ITQlick.com is 100% free for software buyers.



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Author - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.