Compare Actiance and Tracx - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Actiance or Tracx?

Tracx is more expensive to implement (TCO) than Actiance, and Tracx is rated higher (89/100) than Actiance (85/100).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Actiance, Inc. Vs. Tracx

Actiance, Inc.: Actiance® is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers...

Tracx: The tracx Social Media Management System (SMMS) empowers agencies and brands with a highly advanced set of business analytics solutions designed to grow revenue and deepen customer relationships through the social web. nntracx has engineered the most powerful real-time social data analytics architecture that runs relevancy analysis and data minin...

Who is more expensive? Actiance or Tracx?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Actiance and Tracx.

Actiance price starts at $17.76 per license , On a scale between 1 to 10 Actiance is rated 4, which is lower than the average cost of Social Media Management software. Tracx price starts at $28 per month , When comparing Tracx to its competitors, the software is rated 6 - similar to the average Social Media Management software cost.

Bottom line: Tracx is more expensive than Actiance.

Which software includes more/better features?

We've compared Actiance Vs. Tracx based on some of the most important and required Social Media Management features.

Actiance: We are still working to collect the list of features for Actiance.

Tracx: We are still working to collect the list of features for Tracx.

Target customer size

Actiance's typical customers include: Small, medium and large size businesses, and Tracx's target customer size include: Small, medium and large size businesses.