Shlomi Lavi /
Dec 09, 2022
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Bottom Line: Which is Better - AdClarity or Phocuswright?
AdClarity is more expensive to implement (TCO) than Phocuswright, and AdClarity is rated higher (91/100) than Phocuswright (62/100). Both tools offer the same amount of features.
Looking for the right Media Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
AdClarity Vs. DATASWELL
AdClarity: AdClarity is a competitive media intelligence solution for the online advertising industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operation...
DATASWELL: DataSwell was founded by two travel technology executives with a vision to put the data that drives the global travel industry at the fingertips of global travel professionals. We believe that a solid understanding of data underpins good decision making. It enables bench marking versus competitors, reveals trends and opportunities, and allows us to...
Who is more expensive? AdClarity or DataSwell?
The real total cost of ownership (TCO) of Media Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdClarity and DataSwell.
AdClarity price starts at $350 per user/month , On a scale between 1 to 10 AdClarity is rated 6, which is similar to the average cost of Media Intelligence software. DataSwell price starts at $79 per user/month , When comparing DataSwell to its competitors, the software is rated 4 - lower than the average Media Intelligence software cost.
Bottom line: AdClarity is more expensive than DataSwell.
Which software includes more/better features?
We've compared AdClarity Vs. Phocuswright based on some of the most important and required Media Intelligence features.
AdClarity: Data Analysis Tools, Project Portfolio Management, Campaign Management.
DataSwell: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
AdClarity customers mainly include small and medium businesses, although there is no restriction on industrial affiliation. and DataSwell's target customer size include: Medium and large size businesses.