Compare Adestra and Pica9 - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adestra or Pica9?

Adestra is more expensive to implement (TCO) than Pica9, and Pica9 is rated higher (89/100) than Adestra (75/100). Pica9 offers users more features (3) than Adestra (0). There is a clear winner in this case and it is Pica9!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adestra Vs. Pica9

Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology...

Pica9: Pica9 builds and maintains local-marketing automation systems for major brands. Our CampaignDrive® empowers local marketers to produce customized campaigns—print, web, email, and mobile optimized—by combining images, templates and content according to brand-defined permissions. Our systems improve brand integrity and accelerate time-to-market while...

Who is more expensive? Adestra or Pica9?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adestra and Pica9.

Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adestra is rated 6, which is similar to the average cost of Email Marketing software. Pica9 price starts at $2,500 per month , When comparing Pica9 to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Adestra cost is around the same cost of Pica9.

Which software includes more/better features?

We've compared Adestra Vs. Pica9 based on some of the most important and required Email Marketing features.

Adestra: We are still working to collect the list of features for Adestra.

Pica9: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Adestra's typical customers include: SMBs, and Pica9's target customer size include: Start up, Small business, Medium business, Large business.