Compare Adestra and Teradata - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adestra or Teradata?

Adestra is more expensive to implement (TCO) than Teradata, and Teradata is rated higher (89/100) than Adestra (75/100).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adestra Vs. Teradata

Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology...

Teradata: Teradata delivers powerful and proven solutions that bring together different data sources from across your enterprise to give you a single view of your business. Choose from an entire family of data warehousing platforms that provide the benefits of Active Enterprise Intelligence to any company, regardless of size or budget.

Who is more expensive? Adestra or Teradata Integrated Marketing Management?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adestra and Teradata Integrated Marketing Management.

Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adestra is rated 6, which is similar to the average cost of Email Marketing software. Teradata Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adestra is rated 6, which is similar to the average cost of Email Marketing software.

Bottom line: Adestra is more expensive than Teradata Integrated Marketing Management.

Which software includes more/better features?

We've compared Adestra Vs. Teradata based on some of the most important and required Email Marketing features.

Adestra: We are still working to collect the list of features for Adestra.

Teradata Integrated Marketing Management: We are still working to collect the list of features for Teradata Integrated Marketing Management.

Target customer size

Adestra's typical customers include: SMBs, and Teradata Integrated Marketing Management's target customer size include: Small, medium and large size businesses.