Compare Adobe and Manzama - Sep 2023

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Adobe or Manzama?

Adobe is more expensive to implement (TCO) than Manzama, and Adobe is rated higher (91/100) than Manzama (90/100). Adobe offers users more features (6) than Manzama (0).

Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Manzama

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Manzama: Manzama is a next-generation Content Intelligence Platform specifically designed for professionals, that mines and analyzes vast amounts of business related information and delivers unique and highly relevant intelligence to each stakeholder across the organization. With Manzama professionals can easily turn insights into action.

Who is more expensive? Adobe Marketo Engage or Manzama?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Marketo Engage and Manzama.

Adobe Marketo Engage price starts at $895 per month , On a scale between 1 to 10 Adobe Marketo Engage is rated 10, which is much higher than the average cost of Account Based Marketing software. Manzama accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Marketo Engage is rated 10, which is much higher than the average cost of Account Based Marketing software.

Bottom line: Adobe Marketo Engage is more expensive than Manzama.

Which software includes more/better features?

We've compared Adobe Vs. Manzama based on some of the most important and required Account Based Marketing features.

Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Manzama: We are still working to collect the list of features for Manzama.

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. and Manzama's target customer size include: SMBs.