Compare AdsWizz and Pathmatics - Apr 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - AdsWizz or Pathmatics?

Pathmatics is more expensive to implement (TCO) than AdsWizz, and AdsWizz is rated higher (92/100) than Pathmatics (85/100). AdsWizz offers users more features (3) than Pathmatics (0). There is a clear winner in this case and it is AdsWizz!

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adswizz Vs. Pathmatics, Inc.

Adswizz: AdsWizz is an innovative technology provider of on-line audio and video advertising solutions with offices in the US and Europe. AdsWizz is gradually becoming the leading global advertising solution provider to the on-line audio and radio industries. AdsWizz' customers are leading online ad-sale houses, publishers, music platforms and advertisers. ...

Pathmatics, Inc.: Pathmatics was founded with a clear mission: bring transparency to digital advertising. Driven by a passion for data, visualizations and tough processing problems, our market-leading advertising products reflect the approachable accuracy you can expect from our team. Headquartered in Santa Monica, California, we enjoy surfing the waves, the multit...

Who is more expensive? AdsWizz or Pathmatics?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdsWizz and Pathmatics.

AdsWizz accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdsWizz is rated 6, which is similar to the average cost of Marketing software. Pathmatics price starts at $10,000 per year , When comparing Pathmatics to its competitors, the software is rated 6 - similar to the average Marketing software cost.

Bottom line: AdsWizz cost is around the same cost of Pathmatics.

Which software includes more/better features?

We've compared AdsWizz Vs. Pathmatics based on some of the most important and required Marketing features.

AdsWizz: Data Import/Export, Basic Reports, Online Customer Support.

Pathmatics: We are still working to collect the list of features for Pathmatics.

Target customer size

The software is mainly deployed in small and medium businesses from major industries. and Pathmatics's target customer size include: Small, medium and large size businesses.