Compare AdWords and AdWords - Jun 2022

Shlomi Lavi

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Bottom Line: Which is Better - AdWords or AdWords?

AdWords is more expensive to implement (TCO) than AdWords, and AdWords is rated with the same score (83/100) as AdWords (83/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Google Vs. Google

Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.

Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.

Who is more expensive? AdWords or AdWords?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdWords and AdWords.

AdWords price starts at $1 per license , On a scale between 1 to 10 AdWords is rated 4, which is lower than the average cost of Marketing software. AdWords price starts at $1 per license , When comparing AdWords to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: AdWords cost is around the same cost of AdWords.

Which software includes more/better features?

We've compared AdWords Vs. AdWords based on some of the most important and required Marketing features.

AdWords: We are still working to collect the list of features for AdWords.

AdWords: We are still working to collect the list of features for AdWords.

Target customer size

AdWords's typical customers include: Small, medium and large size businesses, and AdWords's target customer size include: Small, medium and large size businesses.