Compare Ahrefs and OptinMonster - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Ahrefs or OptinMonster?

Ahrefs is more expensive to implement (TCO) than OptinMonster, and OptinMonster is rated higher (88/100) than Ahrefs (77/100).

Looking for the right SEO/SEM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ahrefs Pte. Ltd. Vs. OptinMonster

Ahrefs Pte. Ltd.: Ahrefs history dates back to 2011 when our first version of Site Explorer was introduced to the public after one year of thorough preparation and data mining. With the launch of Site Explorer, Ahrefs stirred the stagnant field of backlink analysis and kick-started a new round of competition among SEO tool providers back then and quickly became one ...

OptinMonster: OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. Over 70% of visitors who abandon your website will never return, and most websites capture less than 1 email for every 200 visitors. That’s a lot of marketing dollars and e...

Who is more expensive? Ahrefs or OptinMonster?

The real total cost of ownership (TCO) of SEO/SEM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ahrefs and OptinMonster.

Ahrefs price starts at $99 per user/month , On a scale between 1 to 10 Ahrefs is rated 6, which is similar to the average cost of SEO/SEM software. OptinMonster price starts at $9 per month , When comparing OptinMonster to its competitors, the software is rated 2 - much lower than the average SEO/SEM software cost.

Bottom line: Ahrefs is more expensive than OptinMonster.

Which software includes more/better features?

We've compared Ahrefs Vs. OptinMonster based on some of the most important and required SEO/SEM features.

Ahrefs: We are still working to collect the list of features for Ahrefs.

OptinMonster: We are still working to collect the list of features for OptinMonster.

Target customer size

The typical customers of Ahrefs software are the entrepreneurs belonging to small (having one to 100 employees) and/or medium-sized (having more than 100 to 1,000 employees) businesses that rely on the industry sector of IT and other related services, mainly with search engine optimization/SEO and search engine marketing/SEM. and OptinMonster's target customer size include: SMBs.