Shlomi Lavi /
Feb 28, 2023
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Bottom Line: Which is Better - Allocadia or Adobe Target?
Allocadia is more expensive to implement (TCO) than Adobe Target, and Adobe Target is rated higher (88/100) than Allocadia (82/100). Allocadia offers users more features (3) than Adobe Target (0).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Allocadia Software Vs. Adobe systems
Allocadia Software: Allocadia provides a SaaS solution to help marketing professionals manage marketing investments and gain insight into marketing ROI. We take financial data from your ERP systems, compare it against the revenue data in your CRM systems, and serve it up in easy-to-understand charts and graphs.
Adobe systems:
Adobe Systems is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development.
Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...
Who is more expensive? Allocadia or Adobe Target?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Allocadia and Adobe Target.
Allocadia price starts at $75 per user/month , On a scale between 1 to 10 Allocadia is rated 6, which is similar to the average cost of Marketing software. Adobe Target accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Allocadia is rated 6, which is similar to the average cost of Marketing software.
Bottom line: Allocadia is more expensive than Adobe Target.
Which software includes more/better features?
We've compared Allocadia Vs. Adobe Target based on some of the most important and required Marketing features.
Allocadia: Data Import/Export, Basic Reports, Online Customer Support.
Adobe Target: We are still working to collect the list of features for Adobe Target.
Target customer size
Allocadia's typical customers include: Medium and large size businesses,
Adobe Target Marketing Software serves a wide range of industries, including retail, e-commerce, finance, media, and hospitality.