Compare Asset Bank and MarcomCentral Enterprise - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Asset Bank or MarcomCentral Enterprise?

Asset Bank is more expensive to implement (TCO) than MarcomCentral Enterprise, and Asset Bank is rated higher (84/100) than MarcomCentral Enterprise (77/100). Asset Bank offers users more features (6) than MarcomCentral Enterprise (0).

Looking for the right Digital Asset Management (DAM) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Bright Interactive Vs. MarcomCentral

Bright Interactive: Bright Interactive Directors Eric and Martin met at Warwick University whilst studying Computer Science, both graduating with First class degrees. They went on to work together at software consultancy Quidnunc in London. Martin joined first, securing a whopping finder’s fee of £50 for subsequently recruiting Eric. After honing his skills in s...

MarcomCentral: It all began as one brilliant idea back in 2000. The goal was to create a web-based marketing hub to conquer the communications distribution challenges of marketing operations executives worldwide. We brought in the best of the best – engineers and product developers from top tech companies, marketers from around the world, a sales team that cut th...

Who is more expensive? Asset Bank or MarcomCentral Enterprise?

The real total cost of ownership (TCO) of Digital Asset Management (DAM) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Asset Bank and MarcomCentral Enterprise.

Asset Bank price starts at $599 per month , On a scale between 1 to 10 Asset Bank is rated 4, which is lower than the average cost of Digital Asset Management (DAM) software. MarcomCentral Enterprise price starts at $1,500 per month , When comparing MarcomCentral Enterprise to its competitors, the software is rated 2 - much lower than the average Digital Asset Management (DAM) software cost.

Bottom line: Asset Bank is more expensive than MarcomCentral Enterprise.

Which software includes more/better features?

We've compared Asset Bank Vs. MarcomCentral Enterprise based on some of the most important and required Digital Asset Management (DAM) features.

Asset Bank: Version Control, Financial reporting, Data Analysis Tools, Project Management, Fixed Asset Management, IT Asset Management.

MarcomCentral Enterprise: We are still working to collect the list of features for MarcomCentral Enterprise.

Target customer size

Customers of the software include small and medium businesses as well as large enterprises. Typical customers of this software are small to big companies from various industries that need a better way of managing their marketing materials.