Shlomi Lavi /
Feb 03, 2023
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Augure or Nanigans?
Nanigans is more expensive to implement (TCO) than Augure, and Nanigans is rated higher (79/100) than Augure (62/100).
Looking for the right Campaign Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Augure Vs. Nanigans
Augure: Founded in 2002 in Paris, Augure has become a reference leader in the PR and Influencer Marketing in Europe.
Augure provides the first cross-channel PR and Reputation Management platform that helps organizations of all size to easily detect their key influencers, build awareness, engage stakeholders and get instant metrics of their reputational...
Nanigans: Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising.
More than $600M in annualized ad spend is managed through Nanigans software by commerce companies worldwide that rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Off...
Who is more expensive? Augure or Nanigans?
The real total cost of ownership (TCO) of Campaign Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Augure and Nanigans.
Augure price starts at $325 per user/month , On a scale between 1 to 10 Augure is rated 2, which is much lower than the average cost of Campaign Management software. Nanigans accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Augure is rated 2, which is much lower than the average cost of Campaign Management software.
Bottom line: Nanigans is more expensive than Augure.
Which software includes more/better features?
We've compared Augure Vs. Nanigans based on some of the most important and required Campaign Management features.
Augure: We are still working to collect the list of features for Augure.
Nanigans: We are still working to collect the list of features for Nanigans.
Target customer size
Augure's typical customers include: Small, medium and large size businesses, and Nanigans's target customer size include: SMBs.