BarTender - Top Competitors (Mar 2022)

Shlomi Lavi / updated: Mar 18, 2022

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BarTender vs. Alternatives in 2024

BarTender faces competition in the labeling software niche from top software solutions like Loftware Spectrum, WaspLabeler, MarkMagic, and Maestro Label Designer. In the following aspects, BarTender is pitched side by side with its top competitors:

• Cloud/On-premise: BarTender labeling software supports flexible deployment, which means it can be deployed as a cloud-based solution or an on-premise option. In comparison, Loftware Spectrum and MarkMagic are deployed both on cloud and on-premise; Maestro Label Designer is available as a web-based platform, while WaspLabeler is available as a desktop-based option.
• Cost: BarTender pricing is not disclosed, and a 30-day free trial plan is available for prospective users. In comparison, WaspLabeler pricing is fixed at a one-time license fee of $199. MarkMagic pricing starts at $138 per month. Maestro Label Designer is free for users who purchase $9.95 or more, and Loftware Spectrum pricing is not disclosed.
• Customers/Industries: Businesses across several industry verticals like aerospace, supply chain, medical devices, manufacturing, and retail use the BarTender labeling software. In comparison, BarTender and its top alternatives serve similar customers and industries, Loftware Spectrum is used in life sciences, and businesses in the hospitality industry use MarkMagic.
• Functionality: BarTender comes with features common to labeling and barcode designing software like design templates, automation, and real-time print status monitoring. Compared to its top alternatives, BarTender and its top alternatives have similar functionalities. Also, BarTender offers real-time print status monitoring, unavailable on WaspLabeler.
• Popularity: The company behind BarTender has over 30 years of experience in the industry, and the software is used in at least 150 countries. In comparison, WaspLabeler is used by thousands of customers globally, MarkMagic has thousands of customers worldwide, and Loftware has over 5,000 customers in 100 countries.
• Scalability: BarTender can meet the labeling needs of small businesses and enterprises. In comparison, most top alternatives of the BarTender labeling software are suited to both small, medium-scale, and large-scale operations. Maestro Label Designer is scalable for small and medium-scale businesses.
• Support: BarTender offers support to its clients via the following channels: email, phone, live chat, community forum, and a knowledge base. Compared to its top alternatives, BarTender comes with a live chat support option unavailable on Loftware Spectrum, WaspLabeler, and Maestro Label Designer.