Compare Brand24 and TweetDeck - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Brand24 or TweetDeck?

TweetDeck is more expensive to implement (TCO) than Brand24, and Brand24 is rated higher (82/100) than TweetDeck (50/100). TweetDeck offers users more features (5) than Brand24 (0).

Looking for the right Reputation Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Brand24 Vs. Twitter, Inc.

Brand24: Brand24 is a powerful, yet affordable tool for real-time social media monitoring and analytics. Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources. Our web-based dashboard provides actionable customer insights, email alerts, influencer analy...

Twitter, Inc.: Our mission: To give everyone the power to create and share ideas and information instantly, without barriers. At the heart of Twitter are short messages called Tweets. Strike up conversations with people you know and people you’d like to know. Stay in touch with people close to you as life happens. Follow what’s happening in your neighborhood, yo...

Who is more expensive? Brand24 or TweetDeck?

The real total cost of ownership (TCO) of Reputation Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Brand24 and TweetDeck.

Brand24 price starts at $49 per user/month , On a scale between 1 to 10 Brand24 is rated 4, which is lower than the average cost of Reputation Management software. TweetDeck accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Brand24 is rated 4, which is lower than the average cost of Reputation Management software.

Bottom line: TweetDeck is more expensive than Brand24.

Which software includes more/better features?

We've compared Brand24 Vs. TweetDeck based on some of the most important and required Reputation Management features.

Brand24: We are still working to collect the list of features for Brand24.

TweetDeck: Publishing Social Content, Social Curation, Social Listening, Twitter Integration, WYSIWYG App Builder.

Target customer size

Brand24's typical customers include: Small businesses and start ups, TweetDeck helps enterprises of all kinds to monitor their business flow by attracting traffic to their brand and manage their social media presence on Twitter.