Compare BrightTALK and GoToWebinar - Jun 2022

Shlomi LaviShlomi Lavi / Jun 30, 2022

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Bottom Line: Which is Better - BrightTALK or GoToWebinar?

BrightTALK is more expensive to implement (TCO) than GoToWebinar, GoToWebinar is rated higher (87/100) than BrightTALK (83/100). GoToWebinar offers more features (3) to their users than BrightTALK (0). There is a clear winner in this case and it is GoToWebinar!

Looking for the right Webinar solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How BrightTALK compares with Citrix Systems, Inc.?

BrightTALK: BrightTALK provides webinars and videos for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the technologies that BrightTALK has created. At BrightTALK, we believe that people learn the mo...

Citrix Systems, Inc.: Citrix transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud, collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and more accessible for 260,000 organizations. Citrix products touch 75 percent of Int...

Who's more expensive? BrightTALK or GoToWebinar?

The real total cost of ownership (TCO) of Webinar software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for BrightTALK and GoToWebinar.

BrightTALK price starts at $500 per month , on a scale between 1 to 10 BrightTALK is rated 4, which is lower than the average cost of Webinar software. GoToWebinar price starts at $49 per organizer/month , when comparing GoToWebinar to their competitors, the software is rated 4 - lower than the average Webinar software cost.

Bottom line: BrightTALK cost is around the same cost of GoToWebinar.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared BrightTALK Vs. GoToWebinar based on some of the most important and required Webinar features. BrightTALK: We are still working to collect the list of features for BrightTALK. GoToWebinar: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

BrightTALK's typical customers include: Small, medium and large size businesses, GoToWebinar is perfect for hosting webinars with up to 1,000 attendees.

BrightTALK

ITQlick rating
(4/5)

starts at $500 per month

BrightTALK channel is a cloud-based content and demand marketing solution designed to help the user acquire and engage the ideal audience. The solution core features include demand generation, content marketing...

Categories: Video Conferencing.

GoToWebinar

ITQlick rating
(4.5/5)

starts at $49 per organizer/month

GoToWebinar is a webinar software that can help users to conduct webinars with more than 1,000 people easily. It’s also easy to generate qualified marketing leads using this software and set up a webinar in jus...

Categories: Video Conferencing.

Compare specifications

Compare features

BrightTALK: 0 Features

We are working to collect the list of features

GoToWebinar: 3 Features

Data Import/Export
Basic Reports
Online Customer Support
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
BrightTALK
ITQlick rating
4/5
Score
83/100
Pricing
5.8/10
License pricing
$500 per month
Functionality
3
Compare
GoToWebi...
ITQlick rating
4.5/5
Score
87/100
Pricing
4/10
License pricing
$49 per organizer/month
Functionality
4
BigMarker
ITQlick rating
4.8/5
Score
84/100
Pricing
8/10
License pricing
$99 per month
Functionality
3
Crowdcast
ITQlick rating
3.8/5
Score
82/100
Pricing
3.4/10
License pricing
$29 per month
Functionality
3
MyOwnConference
ITQlick rating
4.8/5
Score
82/100
Pricing
2.2/10
License pricing
$29 per month
Functionality
8
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.