Compare Curata and Ensighten - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Curata or Ensighten?

Curata is more expensive to implement (TCO) than Ensighten, and Ensighten is rated higher (90/100) than Curata (79/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Curata Vs. Ensighten

Curata: Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield ...

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Who is more expensive? Curata or Ensighten?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Curata and Ensighten.

Curata price starts at $499 per month , On a scale between 1 to 10 Curata is rated 4, which is lower than the average cost of Marketing software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Curata is rated 4, which is lower than the average cost of Marketing software.

Bottom line: Curata cost is around the same cost of Ensighten.

Which software includes more/better features?

We've compared Curata Vs. Ensighten based on some of the most important and required Marketing features.

Curata: We are still working to collect the list of features for Curata.

Ensighten: We are still working to collect the list of features for Ensighten.

Target customer size

Curata's typical customers include: Medium and large size businesses, and Ensighten's target customer size include: Small, medium and large size businesses.