Compare Curata and TripleLift - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Curata or TripleLift?

Curata is more expensive to implement (TCO) than TripleLift, and TripleLift is rated higher (91/100) than Curata (79/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Curata Vs. TripleLift

Curata: Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield ...

TripleLift: TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time, native prog...

Who is more expensive? Curata or TripleLift?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Curata and TripleLift.

Curata price starts at $499 per month , On a scale between 1 to 10 Curata is rated 4, which is lower than the average cost of Marketing software. TripleLift price starts at $399 per month , When comparing TripleLift to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: Curata cost is around the same cost of TripleLift.

Which software includes more/better features?

We've compared Curata Vs. TripleLift based on some of the most important and required Marketing features.

Curata: We are still working to collect the list of features for Curata.

TripleLift: We are still working to collect the list of features for TripleLift.

Target customer size

Curata's typical customers include: Medium and large size businesses, and TripleLift's target customer size include: Small, medium and large size businesses.