Compare dotdigital and Zeta Global - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - dotdigital or Zeta Global?

dotdigital is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than dotdigital (77/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Dotdigital Group Plc Vs. IgnitionOne

Dotdigital Group Plc: Founded in 1999, dotDigital Group plc has grown to become a leader in the provision of intuitive Software as a Service (SaaS) technology and tools for digital marketing professionals. Dedicated to helping clients grow their businesses online, we have a spirit for innovation and continually develop, innovate and expand our core product suite to a...

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

Who is more expensive? dotdigital Engagement Cloud or IgnitionOne Digital Marketing Suite?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for dotdigital Engagement Cloud and IgnitionOne Digital Marketing Suite.

dotdigital Engagement Cloud accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 dotdigital Engagement Cloud is rated 8, which is higher than the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 dotdigital Engagement Cloud is rated 8, which is higher than the average cost of Marketing Automation software.

Bottom line: dotdigital Engagement Cloud is more expensive than IgnitionOne Digital Marketing Suite.

Which software includes more/better features?

We've compared dotdigital Vs. Zeta Global based on some of the most important and required Marketing Automation features.

dotdigital Engagement Cloud: We are still working to collect the list of features for dotdigital Engagement Cloud.

IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.

Target customer size

dotdigital Engagement Cloud's typical customers include: Small, medium and large size businesses, and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.