Ensighten Vs IgnitionOne Digital Marketing (Aug 2020)

Ensighten Vs. IgnitionOne Digital Marketing: Which is better?

Shlomi Lavi / Aug 10, 2020

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Looking for the right Marketing Automation solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel personalization, mobile app experience optimization, and attribution. Ensighten delivers industry-best safeguards for data privacy and security, more than 1,100 turnkey vendor tag integrations, and direct ownership of digital customer data. Gartner Inc.

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, mobile, email and social; advanced data management; user scoring, lead optimization and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world.

Pricing/cost comparison

The real cost of Marketing Automation software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Ensighten TCO and IgnitionOne Digital Marketing Suite total cost to help with the total cost of ownership calculation.

Ensighten price Starting from $49 per month , on a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , on a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: Ensighten cost is around the same cost of IgnitionOne Digital Marketing Suite.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Ensighten Vs. IgnitionOne Digital Marketing based on some of the most important and required Marketing Automation features.
Ensighten: We are still working to collect the list of features of Ensighten. .
IgnitionOne Digital Marketing Suite list of features include the following: We are still working to collect the list of features of IgnitionOne Digital Marketing Suite.

Target customer size

Ensighten's typical customers include: Small business, Medium business, Large business, and IgnitionOne Digital Marketing Suite's target customer size include: Small business, Medium business, Large business.