Compare Optimizely and ActiveDEMAND - Nov 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Optimizely or ActiveDEMAND?

Optimizely is more expensive to implement (TCO) than ActiveDEMAND, and ActiveDEMAND is rated higher (80/100) than Optimizely (70/100). Optimizely offers users more features (6) than ActiveDEMAND (0).

Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Episerver Vs. ActiveDEMAND

Episerver: The only platform that puts Digital Content, Commerce and Marketing in one screen.

ActiveDEMAND: ActiveDEMAND Integrated Marketing Automation PlatformOne of the primary challenges facing modern-day businesses is determining exactly what marketing efforts are working for them, and where they need to improve. Indeed, at the end of the day, the term “marketing” needs to translate into tangible results that sales teams, managers and others can see...

Who is more expensive? Optimizely or ActiveDEMAND?

The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Optimizely and ActiveDEMAND.

Optimizely price starts at $100,000 per year , On a scale between 1 to 10 Episerver is rated 4, which is lower than the average cost of Lead Generation software. ActiveDEMAND price starts at $15 per user/month , When comparing ActiveDEMAND to its competitors, the software is rated 4 - lower than the average Lead Generation software cost.

Bottom line: Optimizely cost is around the same cost of ActiveDEMAND.

Which software includes more/better features?

We've compared Optimizely Vs. ActiveDEMAND based on some of the most important and required Lead Generation features.

Optimizely: Email Marketing, Order Fulfillment, Product Configurator, eCommerce, Content Management, Inventory Management.

ActiveDEMAND: We are still working to collect the list of features for ActiveDEMAND.

Target customer size

Optimizely's typical customers include: Start up, Small business, Medium business, Large business, and ActiveDEMAND's target customer size include: Small, medium and large size businesses.