Compare Firecart and Ensighten - Apr 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Firecart or Ensighten?

Ensighten is more expensive to implement (TCO) than Firecart, and Ensighten is rated higher (90/100) than Firecart (58/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Canvass Inc. Vs. Ensighten

Canvass Inc.: Canvass, provides an all-in-one marketing software for businesses. The firm is being incubated at the Indian School of Business’ Wadhwani Center for Entrepreneurship Development (WCED). Canvass helps businesses with lead generation, lead nurturing, marketing communication, and marketing automation. Key features include Email Marketing, Landing P...

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Who is more expensive? Firecart or Ensighten?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Firecart and Ensighten.

Firecart price starts at $25 per user/month , On a scale between 1 to 10 Firecart is rated 2, which is much lower than the average cost of Marketing Automation software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Firecart is rated 2, which is much lower than the average cost of Marketing Automation software.

Bottom line: Ensighten is more expensive than Firecart.

Which software includes more/better features?

We've compared Firecart Vs. Ensighten based on some of the most important and required Marketing Automation features.

Firecart: We are still working to collect the list of features for Firecart.

Ensighten: We are still working to collect the list of features for Ensighten.

Target customer size

Firecart's typical customers include: Small, medium and large size businesses, and Ensighten's target customer size include: Small, medium and large size businesses.