Compare Google AdMob and Adobe Target - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Google AdMob or Adobe Target?

Google AdMob is more expensive to implement (TCO) than Adobe Target, and Adobe Target is rated higher (88/100) than Google AdMob (82/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Google Vs. Adobe systems

Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Who is more expensive? Google AdMob or Adobe Target?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Google AdMob and Adobe Target.

Google AdMob price Has a free version , On a scale between 1 to 10 Google AdMob is rated 6, which is similar to the average cost of Marketing software. Adobe Target accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Google AdMob is rated 6, which is similar to the average cost of Marketing software.

Bottom line: Google AdMob is more expensive than Adobe Target.

Which software includes more/better features?

We've compared Google AdMob Vs. Adobe Target based on some of the most important and required Marketing features.

Google AdMob: We are still working to collect the list of features for Google AdMob.

Adobe Target: We are still working to collect the list of features for Adobe Target.

Target customer size

Google AdMob's typical customers include: Small, medium and large size businesses,

Adobe Target Marketing Software serves a wide range of industries, including retail, e-commerce, finance, media, and hospitality.