Compare Google AdMob and MaxCASS - Feb 2023

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Google AdMob or MaxCASS?

Google AdMob is more expensive to implement (TCO) than MaxCASS, and MaxCASS is rated higher (88/100) than Google AdMob (82/100). MaxCASS offers users more features (3) than Google AdMob (0). There is a clear winner in this case and it is MaxCASS!

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Google Vs. Anchor Software

Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.

Anchor Software: Anchor Software’s products are designed for direct marketing organizations, financial and insurance companies, government agencies, utilities, large direct mailers, and any organization that maintains and enhances its own or other organization's lists.

Who is more expensive? Google AdMob or MaxCASS?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Google AdMob and MaxCASS.

Google AdMob price Has a free version , On a scale between 1 to 10 Google AdMob is rated 6, which is similar to the average cost of Marketing software. MaxCASS accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Google AdMob is rated 6, which is similar to the average cost of Marketing software.

Bottom line: Google AdMob is more expensive than MaxCASS.

Which software includes more/better features?

We've compared Google AdMob Vs. MaxCASS based on some of the most important and required Marketing features.

Google AdMob: We are still working to collect the list of features for Google AdMob.

MaxCASS: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Google AdMob's typical customers include: Small, medium and large size businesses,

MaxCASS Marketing Software is used by a wide range of industries including financial services, healthcare, retail, and marketing agencies.