Shlomi Lavi /
May 22, 2022
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Bottom Line: Which is Better - Hotjar or AppsFlyer?
Hotjar is more expensive to implement (TCO) than AppsFlyer, and Hotjar is rated higher (84/100) than AppsFlyer (62/100). AppsFlyer offers users more features (1) than Hotjar (0).
Looking for the right Marketing Analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Hotjar Vs. AppsFlyer
Hotjar: Hotjar Ltd. is a privately owned company that builds intuitive and disruptive research and optimisation tools for web businesses. Hotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the 'big picture' of how to improve your site's user experien...
AppsFlyer: AppsFlyer has emerged as the mobile measurement industry standard because it empowers advertisers with unbiased and transparent attribution analytics. Most importantly, we value the integrity of maintaining our clients data private and secure, which has earned the trust of more than 4000 network and analytics partners who have integrated with us. R...
Who is more expensive? Hotjar or AppsFlyer?
The real total cost of ownership (TCO) of Marketing Analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hotjar and AppsFlyer.
Hotjar price starts at $31 per month , On a scale between 1 to 10 Hotjar is rated 4, which is lower than the average cost of Marketing Analytics software. AppsFlyer price starts at $0.03 per user/month , When comparing AppsFlyer to its competitors, the software is rated 4 - lower than the average Marketing Analytics software cost.
Bottom line: Hotjar cost is around the same cost of AppsFlyer.
Which software includes more/better features?
We've compared Hotjar Vs. AppsFlyer based on some of the most important and required Marketing Analytics features.
Hotjar: We are still working to collect the list of features for Hotjar.
AppsFlyer: Campaign Management.
Target customer size
Hotjar's typical customers include: SMBs, and AppsFlyer's target customer size include: Small, medium and large size businesses.