Compare Hotjar and AppsFlyer - May 2022

Shlomi LaviShlomi Lavi / May 22, 2022

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Bottom Line: Which is Better - Hotjar or AppsFlyer?

Hotjar is more expensive to implement (TCO) than AppsFlyer, and Hotjar is rated higher (84/100) than AppsFlyer (62/100). AppsFlyer offers users more features (1) than Hotjar (0).

Looking for the right Marketing Analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hotjar Vs. AppsFlyer

Hotjar: Hotjar Ltd. is a privately owned company that builds intuitive and disruptive research and optimisation tools for web businesses. Hotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the 'big picture' of how to improve your site's user experien...

AppsFlyer: AppsFlyer has emerged as the mobile measurement industry standard because it empowers advertisers with unbiased and transparent attribution analytics. Most importantly, we value the integrity of maintaining our clients data private and secure, which has earned the trust of more than 4000 network and analytics partners who have integrated with us. R...

Who is more expensive? Hotjar or AppsFlyer?

The real total cost of ownership (TCO) of Marketing Analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hotjar and AppsFlyer.

Hotjar price starts at $31 per month , On a scale between 1 to 10 Hotjar is rated 4, which is lower than the average cost of Marketing Analytics software. AppsFlyer price starts at $0.03 per user/month , When comparing AppsFlyer to its competitors, the software is rated 4 - lower than the average Marketing Analytics software cost.

Bottom line: Hotjar cost is around the same cost of AppsFlyer.

Which software includes more/better features?

We've compared Hotjar Vs. AppsFlyer based on some of the most important and required Marketing Analytics features.

Hotjar: We are still working to collect the list of features for Hotjar.

AppsFlyer: Campaign Management.

Target customer size

Hotjar's typical customers include: SMBs, and AppsFlyer's target customer size include: Small, medium and large size businesses.



Hotjar

ITQlick rating
(4.4/5)

starts at $31 per month

Hotjar is a growing cloud-based Conversion Rate Optimization software, it is designed to support small and medium size business. Hotjar received a rating of 4.4 from ITQlick team. The software cost is considere...

Categories: Marketing, Internet & Online, Education, Student Information Systems (SIS).

AppsFlyer

ITQlick rating
(4/5)

starts at $0.03 per user/month

AppsFlyer is a trending cloud-based MDM: Mobile Device Management software, it is designed to support small, medium and large size business. AppsFlyer received a rating of 4 from ITQlick team. The software cost...

Categories: Channel Management, Campaign Management.

Compare specifications

Compare features

Hotjar: 0 Features

We are working to collect the list of features

AppsFlyer: 1 Features

Campaign Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Hotjar
ITQlick rating
4.4/5
Score
84/100
Pricing
4.8/10
License pricing
$31 per month
Functionality
4
Review
Compare
AppsFlyer
ITQlick rating
4/5
Score
62/100
Pricing
4.4/10
License pricing
$0.03 per user/month
Functionality
3
KIZEN So...
ITQlick rating
5/5
Score
89/100
Pricing
2.6/10
License pricing
$20 per month
Functionality
3
Outfit S...
ITQlick rating
4/5
Score
84/100
Pricing
5.6/10
License pricing
$1,000 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.