Compare IBM Watson Marketing and KIZEN Software - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - IBM Watson Marketing or KIZEN Software?

IBM Watson Marketing is more expensive to implement (TCO) than KIZEN Software, and KIZEN Software is rated higher (89/100) than IBM Watson Marketing (75/100).

Looking for the right Marketing Analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IBM Vs. KIZEN

IBM: IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, s...

KIZEN: KIZEN is the next evolution of CRM. KIZEN unites and perfects the 5 major components of customer relationship technology. We develop our capabilities by combining the most popular features and third-party add-ons of competitor platforms with comprehensive solutions to people’s biggest frustrations. Our innovation-obsessed culture is determined to e...

Who is more expensive? IBM Watson Marketing or KIZEN Software?

The real total cost of ownership (TCO) of Marketing Analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Watson Marketing and KIZEN Software.

IBM Watson Marketing price starts at $140 per month , On a scale between 1 to 10 IBM Watson Marketing Software is rated 6, which is similar to the average cost of Marketing Analytics software. KIZEN Software price starts at $20 per month , When comparing KIZEN Software to its competitors, the software is rated 2 - much lower than the average Marketing Analytics software cost.

Bottom line: IBM Watson Marketing is more expensive than KIZEN Software.

Which software includes more/better features?

We've compared IBM Watson Marketing Vs. KIZEN Software based on some of the most important and required Marketing Analytics features.

IBM Watson Marketing: We are still working to collect the list of features for IBM Watson Marketing.

KIZEN Software: We are still working to collect the list of features for KIZEN Software.

Target customer size

IBM Watson Marketing's typical customers include: Small, medium and large size businesses, and KIZEN Software's target customer size include: Small, medium and large size businesses.