Shlomi Lavi /
Dec 12, 2022
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Bottom Line: Which is Better - iPresso or Zeta Global?
Zeta Global is more expensive to implement (TCO) than iPresso, and Zeta Global is rated higher (89/100) than iPresso (62/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
iPresso Vs. IgnitionOne
iPresso:
We believe that since we spend a third of our adult lives at work, we've got enough time to do something really significant. And that's the way we think of our Clients, too. Our aim is to provide them with solutions that allow them to spend their 30% of life more pleasantly and to focus on what's important.
iPresso Team consists of… one team...
IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...
Who is more expensive? iPresso or IgnitionOne Digital Marketing Suite?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for iPresso and IgnitionOne Digital Marketing Suite.
iPresso price starts at $195 per user/month , On a scale between 1 to 10 iPresso is rated 2, which is much lower than the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 iPresso is rated 2, which is much lower than the average cost of Marketing Automation software.
Bottom line: IgnitionOne Digital Marketing Suite is more expensive than iPresso.
Which software includes more/better features?
We've compared iPresso Vs. Zeta Global based on some of the most important and required Marketing Automation features.
iPresso: We are still working to collect the list of features for iPresso.
IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.
Target customer size
iPresso's typical customers include: Small, medium and large size businesses, and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.