Compare Marketing 360 and Rignite - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketing 360 or Rignite?

Rignite is more expensive to implement (TCO) than Marketing 360, and Marketing 360 is rated higher (91/100) than Rignite (62/100). Marketing 360 offers users more features (5) than Rignite (3). There is a clear winner in this case and it is Marketing 360!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketing 360 Vs. Rignite Inc.

Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...

Rignite Inc.: We’re in the business of helping your company get more out of social media activity. Rignite makes it easy to tap the power of social media to win customers, drive revenue, improve responsiveness, and grow. Our integrated platform is unique because it enables you to easily manage social activity in one place, integrate social activity with marke...

Who is more expensive? Marketing 360 or Rignite?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing 360 and Rignite.

Marketing 360 price starts at $395 per month , On a scale between 1 to 10 Marketing 360 is rated 2, which is much lower than the average cost of Social Marketing software. Rignite price starts at $28 per user/month , When comparing Rignite to its competitors, the software is rated 6 - similar to the average Social Marketing software cost.

Bottom line: Rignite is more expensive than Marketing 360.

Which software includes more/better features?

We've compared Marketing 360 Vs. Rignite based on some of the most important and required Social Marketing features.

Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.

Rignite: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business. Rignite is suitable individuals, online retailers small and midsize companies that are looking for a way to control their social media appearance.