Compare Marketo and Marketo - Mar 2022

Shlomi LaviShlomi Lavi / Mar 19, 2022

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Bottom Line: Which is Better - Marketo or Marketo?

Marketo is more expensive to implement (TCO) than Marketo, and Marketo is rated with the same score (91/100) as Marketo (91/100). Both tools offer the same amount of features.

Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Marketo

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Marketo or Marketo?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo and Marketo.

Marketo price starts at $895 per month , On a scale between 1 to 10 Marketo is rated 10, which is much higher than the average cost of Account Based Marketing software. Marketo price starts at $895 per month , When comparing Marketo to its competitors, the software is rated 10 - much higher than the average Account Based Marketing software cost.

Bottom line: Marketo cost is around the same cost of Marketo.

Which software includes more/better features?

We've compared Marketo Vs. Marketo based on some of the most important and required Account Based Marketing features.

Marketo: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Marketo: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. Customers of the software mainly include small and medium businesses from a diverse range of industries.

Marketo

ITQlick rating
(4.2/5)

starts at $895 per month

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc....

Categories: Complaint Management, Customer Loyalty, Lead Generation, Mac CRM.

Marketo

ITQlick rating
(4.2/5)

starts at $895 per month

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc....

Categories: Complaint Management, Customer Loyalty, Lead Generation, Mac CRM, Mobile CRM.

Compare specifications

Compare features

Marketo: 6 Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

Marketo: 6 Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Marketo
ITQlick rating
4.2/5
Score
91/100
Pricing
10/10
License pricing
$895 per month
Functionality
20
Compare
Marketo
ITQlick rating
4.2/5
Score
91/100
Pricing
10/10
License pricing
$895 per month
Functionality
20
Demandbase
ITQlick rating
4.5/5
Score
68/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Demandbase
ITQlick rating
4.1/5
Score
62/100
Pricing
4.4/10
License pricing
Pricing not available
Functionality
10
CompassABM
ITQlick rating
2.8/5
Score
61/100
Pricing
6/10
License pricing
$1,500 per month
Functionality
4

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.