Compare OptinMonster and Hotjar - May 2022

Shlomi LaviShlomi Lavi / May 22, 2022

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Bottom Line: Which is Better - OptinMonster or Hotjar?

Hotjar is more expensive to implement (TCO) than OptinMonster, and OptinMonster is rated higher (88/100) than Hotjar (84/100).

Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

OptinMonster Vs. Hotjar

OptinMonster: OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. Over 70% of visitors who abandon your website will never return, and most websites capture less than 1 email for every 200 visitors. That’s a lot of marketing dollars and e...

Hotjar: Hotjar Ltd. is a privately owned company that builds intuitive and disruptive research and optimisation tools for web businesses. Hotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the 'big picture' of how to improve your site's user experien...

Who is more expensive? OptinMonster or Hotjar?

The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for OptinMonster and Hotjar.

OptinMonster price starts at $9 per month , On a scale between 1 to 10 OptinMonster is rated 2, which is much lower than the average cost of Lead Generation software. Hotjar price starts at $31 per month , When comparing Hotjar to its competitors, the software is rated 4 - lower than the average Lead Generation software cost.

Bottom line: Hotjar is more expensive than OptinMonster.

Which software includes more/better features?

We've compared OptinMonster Vs. Hotjar based on some of the most important and required Lead Generation features.

OptinMonster: We are still working to collect the list of features for OptinMonster.

Hotjar: We are still working to collect the list of features for Hotjar.

Target customer size

OptinMonster's typical customers include: SMBs, and Hotjar's target customer size include: SMBs.

OptinMonster

ITQlick rating
(3.7/5)

starts at $9 per month

OptinMonster is a growing cloud-based Conversion Rate Optimization software, it is designed to support small and medium size business. OptinMonster received a rating of 3.7 from ITQlick team. The software cost ...

Categories: Marketing, Web Design & UI, Home Health.

Hotjar

ITQlick rating
(4.4/5)

starts at $31 per month

Hotjar is a growing cloud-based Conversion Rate Optimization software, it is designed to support small and medium size business. Hotjar received a rating of 4.4 from ITQlick team. The software cost is considere...

Categories: Marketing, Internet & Online, Education, Student Information Systems (SIS).

Compare specifications

Compare features

OptinMonster: 0 Features

We are working to collect the list of features

Hotjar: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
OptinMonster
ITQlick rating
3.7/5
Score
88/100
Pricing
3.6/10
License pricing
$9 per month
Functionality
3
Compare
Hotjar
ITQlick rating
4.4/5
Score
84/100
Pricing
4.8/10
License pricing
$31 per month
Functionality
4
Review
LeadSift
ITQlick rating
3.6/5
Score
87/100
Pricing
5.4/10
License pricing
$1,500 per month
Functionality
3
ActiveDEMAND
ITQlick rating
4.4/5
Score
80/100
Pricing
4.2/10
License pricing
$15 per user/month
Functionality
16
ReachForce
ITQlick rating
4.6/5
Score
78/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.