Shlomi Lavi /
May 22, 2022
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Bottom Line: Which is Better - OptinMonster or Hotjar?
Hotjar is more expensive to implement (TCO) than OptinMonster, and OptinMonster is rated higher (88/100) than Hotjar (84/100).
Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
OptinMonster Vs. Hotjar
OptinMonster: OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. Over 70% of visitors who abandon your website will never return, and most websites capture less than 1 email for every 200 visitors. That’s a lot of marketing dollars and e...
Hotjar: Hotjar Ltd. is a privately owned company that builds intuitive and disruptive research and optimisation tools for web businesses. Hotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the 'big picture' of how to improve your site's user experien...
Who is more expensive? OptinMonster or Hotjar?
The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for OptinMonster and Hotjar.
OptinMonster price starts at $9 per month , On a scale between 1 to 10 OptinMonster is rated 2, which is much lower than the average cost of Lead Generation software. Hotjar price starts at $31 per month , When comparing Hotjar to its competitors, the software is rated 4 - lower than the average Lead Generation software cost.
Bottom line: Hotjar is more expensive than OptinMonster.
Which software includes more/better features?
We've compared OptinMonster Vs. Hotjar based on some of the most important and required Lead Generation features.
OptinMonster: We are still working to collect the list of features for OptinMonster.
Hotjar: We are still working to collect the list of features for Hotjar.
Target customer size
OptinMonster's typical customers include: SMBs, and Hotjar's target customer size include: SMBs.