Compare SailPlay Loyalty and Windsor Circle - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - SailPlay Loyalty or Windsor Circle?

SailPlay Loyalty is more expensive to implement (TCO) than Windsor Circle, and Windsor Circle is rated higher (84/100) than SailPlay Loyalty (81/100).

Looking for the right Customer Loyalty solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SailPlay Inc. Vs. Windsor Circle

SailPlay Inc.: SailPlay is a b2c marketing automation platform that helps retailers to build loyalty programs and set mass and triggered email campaigns.

Windsor Circle: Windsor Circle is a Predictive Lifecycle and Retention Marketing platform. We help retailers grow customer lifetime value and increase customer retention. Our clients see an average of 10x ROI and 17% lift in retention rates after 12 months. We have the industry’s only guaranteed, enterprise grade data integrations between eCommerce and email softw...

Who is more expensive? SailPlay Loyalty or Windsor Circle?

The real total cost of ownership (TCO) of Customer Loyalty software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SailPlay Loyalty and Windsor Circle.

SailPlay Loyalty accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SailPlay Loyalty is rated 4, which is lower than the average cost of Customer Loyalty software. Windsor Circle price starts at $7,000 per year , When comparing Windsor Circle to its competitors, the software is rated 2 - much lower than the average Customer Loyalty software cost.

Bottom line: SailPlay Loyalty is more expensive than Windsor Circle.

Which software includes more/better features?

We've compared SailPlay Loyalty Vs. Windsor Circle based on some of the most important and required Customer Loyalty features.

SailPlay Loyalty: We are still working to collect the list of features for SailPlay Loyalty.

Windsor Circle: We are still working to collect the list of features for Windsor Circle.

Target customer size

SailPlay Loyalty's typical customers include: Small, medium and large size businesses, and Windsor Circle's target customer size include: Small, medium and large size businesses.