Shlomi Lavi /
Oct 19, 2022
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Bottom Line: Which is Better - SMS Marketing or Kenshoo?
Kenshoo is more expensive to implement (TCO) than SMS Marketing, and Kenshoo is rated higher (80/100) than SMS Marketing (72/100).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Cytech Ltd Vs. Kenshoo
Cytech Ltd: Cytech Mobile is a technology provider active in the market of mobile telecommunications, mobile marketing and high end software development projects. Its main focus is to deliver high quality software projects in the mobile field following a well structured methodology, strongly based on competent technology experts
Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...
Who is more expensive? SMS Marketing or Kenshoo?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SMS Marketing and Kenshoo.
SMS Marketing price starts at $45 per user/month , On a scale between 1 to 10 SMS Mobile Marketing Platform is rated 4, which is lower than the average cost of Marketing software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SMS Mobile Marketing Platform is rated 4, which is lower than the average cost of Marketing software.
Bottom line: Kenshoo is more expensive than SMS Marketing.
Which software includes more/better features?
We've compared SMS Marketing Vs. Kenshoo based on some of the most important and required Marketing features.
SMS Marketing: We are still working to collect the list of features for SMS Marketing.
Kenshoo: We are still working to collect the list of features for Kenshoo.
Target customer size
SMS Marketing's typical customers include: Small, medium and large size businesses, and Kenshoo's target customer size include: Medium and large size businesses.