Compare SpyFu and Whitespark - May 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - SpyFu or Whitespark?

SpyFu is more expensive to implement (TCO) than Whitespark, and Whitespark is rated higher (88/100) than SpyFu (85/100).

Looking for the right SEO/SEM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SpyFu, Inc. Vs. Whitespark Inc.

SpyFu, Inc.: SpyFu President and Founder Mike Roberts understands search marketing from different angles. Having founded SpyFu in 2006 and introduced Recon Files in 2010, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. His creations fuel success for many entrepreneurs, but as SpyFu President, Mike puts himself i...

Whitespark Inc.: Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local SEO and we’re known far and wide for writing and speaking on it.

Who is more expensive? SpyFu or Whitespark Local Citation Finder?

The real total cost of ownership (TCO) of SEO/SEM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SpyFu and Whitespark Local Citation Finder.

SpyFu price starts at $9 per month , On a scale between 1 to 10 SpyFu is rated 6, which is similar to the average cost of SEO/SEM software. Whitespark Local Citation Finder price starts at $39 per month , When comparing Whitespark Local Citation Finder to its competitors, the software is rated 4 - lower than the average SEO/SEM software cost.

Bottom line: SpyFu is more expensive than Whitespark Local Citation Finder.

Which software includes more/better features?

We've compared SpyFu Vs. Whitespark based on some of the most important and required SEO/SEM features.

SpyFu: We are still working to collect the list of features for SpyFu.

Whitespark Local Citation Finder: We are still working to collect the list of features for Whitespark Local Citation Finder.

Target customer size

The typical clients using the SpyFu software are the individuals and organizations with online businesses in small to medium-sized businesses (SMBs) and enterprises in various industries utilizing the services from digital marketing and SEO/SEM. Typical customers of this program are small to large local businesses that want to improve their search ranking.