Compare Synthesio and Marketing 360 - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Synthesio or Marketing 360?

Synthesio is more expensive to implement (TCO) than Marketing 360, and Marketing 360 is rated higher (91/100) than Synthesio (77/100). Marketing 360 offers users more features (5) than Synthesio (4). There is a clear winner in this case and it is Marketing 360!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Synthesio Vs. Marketing 360

Synthesio: Loic co-founded Synthesio in 2006 with the original idea of providing marketing and communication departments with monitoring and analytics services tailored for the web. Under his leadership, Synthesio has achieved record breaking growth in revenue and clientele every year since its founding, and opened offices in both the United States and the Un...

Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...

Who is more expensive? Synthesio or Marketing 360?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Synthesio and Marketing 360.

Synthesio price starts at $1,200 per month , On a scale between 1 to 10 Synthesio is rated 2, which is much lower than the average cost of Social Marketing software. Marketing 360 price starts at $395 per month , When comparing Marketing 360 to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.

Bottom line: Synthesio cost is around the same cost of Marketing 360.

Which software includes more/better features?

We've compared Synthesio Vs. Marketing 360 based on some of the most important and required Social Marketing features.

Synthesio: Blogger Integration, Facebook Integration, Global Content Library, Twitter Integration.

Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.

Target customer size

Synthesio is suitable for marketing and communication departments of large companies, leading brands and agencies for finding social insights. Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business.