Compare Teradata and Leanplum - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Teradata or Leanplum?

Leanplum is more expensive to implement (TCO) than Teradata, and Teradata is rated higher (89/100) than Leanplum (77/100). Leanplum offers users more features (2) than Teradata (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Teradata Vs. Leanplum

Teradata: Teradata delivers powerful and proven solutions that bring together different data sources from across your enterprise to give you a single view of your business. Choose from an entire family of data warehousing platforms that provide the benefits of Active Enterprise Intelligence to any company, regardless of size or budget.

Leanplum: Our intuitive visual solution helps marketers build highly contextual messaging campaigns across channels like push notifications, email, in-app messages, app inbox, and app UI. With step-by-step guidance, multi-channel branching, and customer journey analytics, our platform takes the guesswork out of campaign creation.

Who is more expensive? Teradata Integrated Marketing Management or Leanplum?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Teradata Integrated Marketing Management and Leanplum.

Teradata Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Teradata Integrated Marketing Management is rated 4, which is lower than the average cost of Marketing Automation software. Leanplum price starts at $330 per month , When comparing Leanplum to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: Leanplum is more expensive than Teradata Integrated Marketing Management.

Which software includes more/better features?

We've compared Teradata Vs. Leanplum based on some of the most important and required Marketing Automation features.

Teradata Integrated Marketing Management: We are still working to collect the list of features for Teradata Integrated Marketing Management.

Leanplum: Data Analysis Tools, Marketing.

Target customer size

Teradata Integrated Marketing Management's typical customers include: Small, medium and large size businesses, and Leanplum's target customer size include: SMBs.