Compare Teradata and Zeta Hub - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Teradata or Zeta Hub?

Teradata is more expensive to implement (TCO) than Zeta Hub, and Teradata is rated higher (89/100) than Zeta Hub (77/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Teradata Vs. Zeta Interactive

Teradata: Teradata delivers powerful and proven solutions that bring together different data sources from across your enterprise to give you a single view of your business. Choose from an entire family of data warehousing platforms that provide the benefits of Active Enterprise Intelligence to any company, regardless of size or budget.

Zeta Interactive: Zeta is a Big Data & Analytics company that uses a People-based Marketing Cloud to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses big data, advanced analytics and machine learning to power marketing programs for hundreds of Fortu...

Who is more expensive? Teradata Integrated Marketing Management or Zeta Hub?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Teradata Integrated Marketing Management and Zeta Hub.

Teradata Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Teradata Integrated Marketing Management is rated 4, which is lower than the average cost of Marketing Automation software. Zeta Hub accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Teradata Integrated Marketing Management is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: Teradata Integrated Marketing Management cost is around the same cost of Zeta Hub.

Which software includes more/better features?

We've compared Teradata Vs. Zeta Hub based on some of the most important and required Marketing Automation features.

Teradata Integrated Marketing Management: We are still working to collect the list of features for Teradata Integrated Marketing Management.

Zeta Hub: We are still working to collect the list of features for Zeta Hub.

Target customer size

Teradata Integrated Marketing Management's typical customers include: Small, medium and large size businesses, and Zeta Hub's target customer size include: Small, medium and large size businesses.