Shlomi Lavi /
Mar 31, 2022
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Bottom Line: Which is Better - Whitespark or Moz Pro?
Whitespark is more expensive to implement (TCO) than Moz Pro, and Moz Pro is rated with the same score (88/100) as Whitespark (88/100).
Looking for the right SEO/SEM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Whitespark Inc. Vs. Moz Inc
Whitespark Inc.: Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local SEO and we’re known far and wide for writing and speaking on it.
Moz Inc: Moz develops inbound marketing software, provides robust APIs for link data and social influence, and hosts the web's most vibrant community of online marketers. Here at Moz, we believe in better marketing: optimizing your site so it can be found on the web, being responsive through social media, joining relevant conversations about your industry, ...
Who is more expensive? Whitespark or Moz Pro?
The real total cost of ownership (TCO) of SEO/SEM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Whitespark and Moz Pro.
Whitespark price starts at $39 per month , On a scale between 1 to 10 Whitespark Local Citation Finder is rated 4, which is lower than the average cost of SEO/SEM software. Moz Pro price starts at $99 per month , When comparing Moz Pro to its competitors, the software is rated 2 - much lower than the average SEO/SEM software cost.
Bottom line: Whitespark is more expensive than Moz Pro.
Which software includes more/better features?
We've compared Whitespark Vs. Moz Pro based on some of the most important and required SEO/SEM features.
Whitespark: We are still working to collect the list of features for Whitespark.
Moz Pro: We are still working to collect the list of features for Moz Pro.
Target customer size
Typical customers of this program are small to large local businesses that want to improve their search ranking. Moz Pro is commonly used by small, medium and large businesses.