Ensighten Pricing - why 5/10?

Ensighten Review
ITQlick Score: 90/100
ITQlick Rating: (4.9/5)
Pricing: 5/10 - average cost
Category: Marketing Automation -> Ensighten -> Ensighten pricing
Ranking:Ranked 3 out of 107 Marketing Automation systems
Company: Ensighten
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Cloud
Links: Ensighten review, Ensighten alternatives
Shlomi LaviShlomi Lavi / May 08, 2021

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What is Ensighten's cost rating? (5/10)

When comparing Ensighten to its competitors, on a scale between 1 to 10 Ensighten is rated 5, which is similar to the average Marketing Automation software cost. Ensighten offers few flexible plans to its customers, read the article below in order to calculate the total cost of ownership (TCO) which includes: customization, data migration, training, hardware, maintenance, upgrades, and more.

You can also leave your info with us to get a free custom quote with a break downs for your business needs.

Marketing Automation Software Price Ranges

Most marketing automation products in the market are priced on a monthly basis and mostly based on the number of user accounts, stored contacts, or on the number of sessions. However, the starting price points for most marketing automation products is in the range of $0 and $52 upwards per month. These are the price points for entry-level offerings from most vendors; hence, premium plans with more features will cost more.

In addition, different vendors target different organization sizes; hence, businesses can expect different price points, depending on the size of their organization.

  • Small Businesses can expect to pay within the range of $4 to $20 for a marketing automation software per month. For example, GetResponse pricing starts from $15 per user monthly, PushAd pricing from around $5 per user monthly, and SENDER pricing from around $9 monthly.
  • Medium-sized Businesses price points for a marketing automation software lies within the range of $20 to $55 monthly. For example, SaleNexus CRM and Automation pricing starts from around $46 per user monthly, while Notificare costs up to $29 per month. Another example is User.com, which starts from around $50 per month.
  • Large-scale Businesses can expect payment within the range of $55 to $150 for a marketing automation software per month, although a few other products can go as high as $500 to $1,000 monthly. For example, Keap pricing starts from $79 per month, Pardot costs around $1,250 per user monthly, and BAZO pricing begins at $75 monthly based on the number of sessions. However, some vendors may request extra fees for onboarding of users and installation. Meanwhile, some vendors do not disclose their pricing so as to enable them to set different apt sizes that will fit the request from their customers.

Some vendors offer free versions for their Marketing Automation Software, with about 80-100 percent free access to all features depending on the policy of the vendor involved. For example, SMS Marketing Services, Freshmarketer, and Texting Base all have free offerings ideal for small businesses.

Most marketing automation apps for MacOS have prices that fall between $10 to $50 per month, based on the number of users, contacts, or usage. For example, Madgicx pricing starts from around $49 per month, BrightPod pricing begins from $29 per month, and QZZR costs around $20 per month. There are also apps with perpetual licenses; an example is Plumb5, which costs a one-time fee of $229.

What is the cost breakdown of Marketing Automation implementation?

When it comes to selecting Marketing Automation tools, buyers are primarily concerned about the cost. In fact, it is the cost that determines whether a potential buyer would go with the product. True, there is no one-size-fits-all formula to determine the “worth” of a business application, but as a software buyer, you want to make sure you get the best value for your money, without having to dig a big hole in your pocket.

Understanding the exact price of a Marketing Automation system isn't easy as the overall cost of software includes the cost of a license, subscription fees, training, customization, hardware, maintenance, support, and other related services. It's essential to take into account all of these costs to gain an understanding of the system's "total cost of ownership."

What are the typical Marketing Automation pricing models?

There are primarily three common pricing models – Perpetual License, Subscription, and Commercial Open Source.

  • Subscription/Software-As-A-Service: - Relevant for Ensighten
    Under this pricing model, the system is accessed over the internet, as opposed to installed on-premises. The payment is made either on a per user basis or subscription basis. Ideally, customers are required to pay a recurring monthly fee until a specific period for using the tool. Subscription pricing model is more common with Software-as-a-Service (SaaS) apps.
  • Upfront cost for customization and integration is less compared to perpetual license cost because there is not much flexibility with SaaS systems in this area.
  • Recurring cost is greater as customers are required to make monthly payments as a subscription fee. Additionally customers using premium support services must pay an extra fee.
  • All in all, the total cost of ownership in the both cases is almost the same and may span over a period of 7-10 years, though you may have to pay a higher perpetual license fee upfront. The total cost may vary from starter to mid range to enterprise level apps in both cases.
  • Perpetual license: - Not relevant for Ensighten
    A common pricing model for on-premise applications, perpetual license requires a customer to pay an upfront sum to own the tool or other intellectual property on-premises for a fixed term.
  • Upfront cost involves the fee for installation, customization, and integration with existing systems, besides perpetual license fee.
  • Recurring cost is low in this pricing model and may include the cost for updates, maintenance, upgrades, and patches. Some vendors do offer premium support services, which come for an extra price.
  • Commercial open source: Not relevant for Ensighten
    The customer can acquire the system free of cost without having to incur any upfront license fee. As a customer, you’re solely responsible for the ongoing maintenance, upgrading, customization, and troubleshooting of the application to meet your specific needs. You are on your own for providing end-user support, since you are not locked in with a vendor-supplied system solution.

How much would it cost to customize Ensighten? (and is it relevant)

If you need specific features in your system catering to your specific business requirements, the vendor will charge customization cost, depending on your needs and feature requirement. Ideally customization cost is more complex to calculate compared to licensing cost.

Some apps allow you to easily combine data from multiple sources, without any complicated query requirements, while some others can be embedded into different applications to provide enhanced reporting. If you seek products that support customizable dashboards and predictive analysis to identity possible trends and facilitate decision making, you may have to pay higher for all the customization features.

Additionally, the following factors may affect the cost of customization:
  • User interface changes
  • Configurable dashboards
  • Data elements required for tracking
  • Forms to collect additional data
  • Dashboard, management and operational reports that are needed.
  • Workflows and how complex they are
  • Forms to collect additional data
Here are some questions to answer: How much customization is needed? How many systems do you want to integrate to? Does your company work like industry standards or does it have its own customized processes? What kind of special reports are needed?

In order to calculate the cost of customization you can use the following estimates:

  • Minimal customization - integrate with 1-2 systems: $2,500
  • Standard customization - integrate with 3-5 systems: $10,000
  • Fully customized system - integrate with more than 5 systems: $25,000

Cost of data migration when migrating to Ensighten? Relevant for Ensighten

Most companies opt for data migration services from a vendor, which raises the cost of product ownership. If you choose to transfer data on your own, you can avoid paying the cost of data migration.
Data migration cost depends on the amount of data to be transferred, your current software, availability of migration tools, complexity of data, and gaps between the existing system and the new system.

If your data is stored in Excel spreadsheets, then it may incur you a lot of time and money to migrate data from Excel.
By involving a business services provider in data migration, you are asking them to offer additional services, for which you may have to pay extra.

As a rule of thumb the cost of data migration depends on how many records you want to migrate. Records can include the number of customers, invoices, financial transactions, products, versions, etc. Here is a list you can use as a rule of thumb:

  • 1,000 records: $500
  • 10,000 records: $2,500
  • 100,000 records: $10,000
  • 1,000,000+ records: $25,000

What is the cost of training for Ensighten? Relevant for Ensighten

As a buyer, you are required to pay extra for in-person training, though some vendors offer web-based solutions as part of the package. The cost may involve end-user training, video/self, group, department, and training the super users.

The cost is mainly derived from the approach that you select for your organization:
  • End-user training
  • Group/Department
  • Video /self
  • Train the trainer/super user

Here are some questions to answer: How many groups (different departments, usages, type of users) are needed?

In order to calculate the cost you can use the following estimates:

  • 1-2 Sessions: $500
  • 3-4 Sessions: $1,500
  • 5-7 Sessions: $2,500
  • 8-10 Sessions: $5,000

How Ensighten pricing compares to alternative Marketing Automation solutions?

When comparing Ensighten to alternative systems, on a scale between 1 to 10 Ensighten is rated 5, which is similar to the average Marketing Automation cost.

How can the team at ITQlick help?

The science of TCO (total cost of ownership) may not be easy to calculate. If you seek to get detailed info about the TCO, get in touch with ITQlick experts. Contact us today and get up to date, detailed quotes.

Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.