Omnitracs Pricing - why 2.8/10?

Omnitracs Review
ITQlick Score: 89/100
ITQlick Rating: (5/5)
Pricing: 2.8/10 - low cost
Category: Route Planning -> Omnitracs -> Omnitracs pricing
Ranking:Ranked 2 out of 25 Route Planning systems
Company: Omnitracs
Pricing: starts at $23 per user/month
Typical customers: Small, medium and large size businesses
Platforms: Cloud
Links: Omnitracs review, Omnitracs alternatives
Shlomi LaviShlomi Lavi / May 21, 2021

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What is Omnitracs's cost rating? (2.8/10)

When comparing Omnitracs to its competitors, on a scale between 1 to 10 Omnitracs is rated 2.8, which is less expensive than the average Route Planning software cost. Omnitracs offers few flexible plans to its customers with the basic cost of a license starting from $23 per user/month. Read the article below in order to calculate the total cost of ownership (TCO), which includes: customization, data migration, training, hardware, maintenance, upgrades, and more.

You can also leave your info with us to get a free custom quote with a break downs for your business needs.

Route Planning Software Price Ranges

Most route planning software are priced on a per month basis, based on the number of drivers, or the number of vehicles, or per admin. The price points for most products can be broken into three tiers, starting from $5 to $30, $30 to $80, and then $80 upwards. Also, some products have perpetual licenses that can be bought with a one-time fee, for which businesses can expect to pay from $600 upwards.

In addition, most route planning products are designed to serve different business sizes; hence, prices may vary.

  • Small-scale Businesses can expect to pay within the range of $10 to $25 per month for a route planning software. For example, YaCu pricing starts from around $12 per driver monthly, RoadWarrior pricing from $10 per user monthly, and Logistrics pricing from $20 per user monthly.
  • Medium-sized businesses can expect to pay prices that fall within the range of $25 to $50 per month for a route planning software. For example, RouteXL pricing goes for from around $39 per user monthly, Speedy Route costs about $46 per user monthly, and LogiNext Mile pricing from $49 per user monthly.
  • Large Businesses can expect to pay within the range of $60 and $200 above for a route planning software per month. However, most offerings for large-sized businesses include more than one account for users, drivers, or vehicles. For example, RouteStar Solutions pricing starts from around $200 per month, Route4Me pricing from $99 per month, and OnFleet pricing goes for $149 based on usage. Note that some vendors may request extra fees for setup and onboarding for their software, depending on their pricing terms.

Also, there are some vendors that offer route planning software for free. For illustration, vendors like BulkData Pro, VEZMA, and Abivin VRoute have feature-limited offerings that are free to use.

Most route planning apps for Mac OS users have prices that fall within the range of $8 to $35 per user, per month. For example, Big Road pricing starts from $15 per user monthly, CloudFeet pricing goes for $10 per month, while Lacoon cost price starts from $500 per month for a number of registered users or vehicles. However, some route planning apps for Mac Os have perpetual licenses that can be bought with a one-time fee. An example is BMobile Route, which costs $5,000.

What is the cost breakdown of Route Planning implementation?

When it comes to selecting Route Planning tools, buyers are primarily concerned about the cost. In fact, it is the cost that determines whether a potential buyer would go with the product. True, there is no one-size-fits-all formula to determine the “worth” of a business application, but as a software buyer, you want to make sure you get the best value for your money, without having to dig a big hole in your pocket.

Understanding the exact price of a Route Planning system isn't easy as the overall cost of software includes the cost of a license, subscription fees, training, customization, hardware, maintenance, support, and other related services. It's essential to take into account all of these costs to gain an understanding of the system's "total cost of ownership."

What are the typical Route Planning pricing models?

There are primarily three common pricing models – Perpetual License, Subscription, and Commercial Open Source.

  • Subscription/Software-As-A-Service: - Relevant for Omnitracs
    Under this pricing model, the system is accessed over the internet, as opposed to installed on-premises. The payment is made either on a per user basis or subscription basis. Ideally, customers are required to pay a recurring monthly fee until a specific period for using the tool. Subscription pricing model is more common with Software-as-a-Service (SaaS) apps.
  • Upfront cost for customization and integration is less compared to perpetual license cost because there is not much flexibility with SaaS systems in this area.
  • Recurring cost is greater as customers are required to make monthly payments as a subscription fee. Additionally customers using premium support services must pay an extra fee.
  • All in all, the total cost of ownership in the both cases is almost the same and may span over a period of 7-10 years, though you may have to pay a higher perpetual license fee upfront. The total cost may vary from starter to mid range to enterprise level apps in both cases.
  • Perpetual license: - Relevant for Omnitracs
    A common pricing model for on-premise applications, perpetual license requires a customer to pay an upfront sum to own the tool or other intellectual property on-premises for a fixed term.
  • Upfront cost involves the fee for installation, customization, and integration with existing systems, besides perpetual license fee.
  • Recurring cost is low in this pricing model and may include the cost for updates, maintenance, upgrades, and patches. Some vendors do offer premium support services, which come for an extra price.
  • Commercial open source: Not relevant for Omnitracs
    The customer can acquire the system free of cost without having to incur any upfront license fee. As a customer, you’re solely responsible for the ongoing maintenance, upgrading, customization, and troubleshooting of the application to meet your specific needs. You are on your own for providing end-user support, since you are not locked in with a vendor-supplied system solution.

How much would it cost to customize Omnitracs? (and is it relevant)

If you need specific features in your system catering to your specific business requirements, the vendor will charge customization cost, depending on your needs and feature requirement. Ideally customization cost is more complex to calculate compared to licensing cost.

Some apps allow you to easily combine data from multiple sources, without any complicated query requirements, while some others can be embedded into different applications to provide enhanced reporting. If you seek products that support customizable dashboards and predictive analysis to identity possible trends and facilitate decision making, you may have to pay higher for all the customization features.

Additionally, the following factors may affect the cost of customization:
  • User interface changes
  • Configurable dashboards
  • Data elements required for tracking
  • Forms to collect additional data
  • Dashboard, management and operational reports that are needed.
  • Workflows and how complex they are
  • Forms to collect additional data
Here are some questions to answer: How much customization is needed? How many systems do you want to integrate to? Does your company work like industry standards or does it have its own customized processes? What kind of special reports are needed?

In order to calculate the cost of customization you can use the following estimates:

  • Minimal customization - integrate with 1-2 systems: $2,500
  • Standard customization - integrate with 3-5 systems: $10,000
  • Fully customized system - integrate with more than 5 systems: $25,000

Cost of data migration when migrating to Omnitracs? Relevant for Omnitracs

Most companies opt for data migration services from a vendor, which raises the cost of product ownership. If you choose to transfer data on your own, you can avoid paying the cost of data migration.
Data migration cost depends on the amount of data to be transferred, your current software, availability of migration tools, complexity of data, and gaps between the existing system and the new system.

If your data is stored in Excel spreadsheets, then it may incur you a lot of time and money to migrate data from Excel.
By involving a business services provider in data migration, you are asking them to offer additional services, for which you may have to pay extra.

As a rule of thumb the cost of data migration depends on how many records you want to migrate. Records can include the number of customers, invoices, financial transactions, products, versions, etc. Here is a list you can use as a rule of thumb:

  • 1,000 records: $500
  • 10,000 records: $2,500
  • 100,000 records: $10,000
  • 1,000,000+ records: $25,000

What is the cost of training for Omnitracs? Relevant for Omnitracs

As a buyer, you are required to pay extra for in-person training, though some vendors offer web-based solutions as part of the package. The cost may involve end-user training, video/self, group, department, and training the super users.

The cost is mainly derived from the approach that you select for your organization:
  • End-user training
  • Group/Department
  • Video /self
  • Train the trainer/super user

Here are some questions to answer: How many groups (different departments, usages, type of users) are needed?

In order to calculate the cost you can use the following estimates:

  • 1-2 Sessions: $500
  • 3-4 Sessions: $1,500
  • 5-7 Sessions: $2,500
  • 8-10 Sessions: $5,000

How Omnitracs pricing compares to alternative Route Planning solutions?

When comparing Omnitracs to alternative systems, on a scale between 1 to 10 Omnitracs is rated 2.8, which is less expensive than the average Route Planning cost.
The two main competitors if Omnitracs software includes Verizon Connect Reveal and Telogis GPS. Verizon Connect is a GPS fleet tracking software solution designed to cater to the fleet management needs of transport businesses of all sizes while Omnitracs software is a cloud-based fleet management solution designed to help organizations to manage route planning as well as vehicle delivery.

Verizon Connect Reveal is a product of Verizon Coonct whereas Omnitracs Company builds Omnitracs software. Both solutions are deployable through Cloud, SaaS, and Web platforms. Omnitracs offers support through Online, Business Hours and 24/7 (Live Rep) whereas Verizon Connect Reveal offers Online and Business Hours support.

Telogis GPS software is a cloud-based fleet management solution that is built for mobile workforces as well as fleet carriers while Omnitracs software is a cloud-based fleet management platform created to assist organizations to manage route planning as well as vehicle delivery.

Telogis GPS is a product of Telogis, but Omnitracs is a product of a product of Omnitracs Company. Telogis GPS is suitable for fleet businesses of all sizes while Omnitracs is suitable for medium and large businesses.

How can the team at ITQlick help?

The science of TCO (total cost of ownership) may not be easy to calculate. If you seek to get detailed info about the TCO, get in touch with ITQlick experts. Contact us today and get up to date, detailed quotes.


Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.