Compare Constant Contact and ExactTarget - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Constant Contact or ExactTarget?

ExactTarget is more expensive to implement (TCO) than Constant Contact, and Constant Contact is rated higher (94/100) than ExactTarget (77/100). Constant Contact offers users more features (5) than ExactTarget (1). There is a clear winner in this case and it is Constant Contact!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Constant Contact Vs. Exacttarget

Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...

Exacttarget : ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget's powerful suite of integrated applications enable marketers to plan, automate,...

Who is more expensive? Constant Contact or ExactTarget?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Constant Contact and ExactTarget.

Constant Contact price starts at $9.99 per month , On a scale between 1 to 10 Constant Contact is rated 2, which is much lower than the average cost of Email Marketing software. ExactTarget price starts at $25 per user/month , When comparing ExactTarget to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Constant Contact cost is around the same cost of ExactTarget.

Which software includes more/better features?

We've compared Constant Contact Vs. ExactTarget based on some of the most important and required Email Marketing features.

Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

ExactTarget: Social networks.

Target customer size

Constant Contact is best for small to large companies that focus on communications, advertising, and marketing. The software is a viable solution for businesses of all sizes and a variety of types.