Constant Contact Review - why 4.3 stars?

Constant Contact Review
ITQlick Score: 94/100
ITQlick Rating: (4.3/5)
Pricing: 3.6/10 - low cost
Category: Email Marketing -> Constant Contact
Ranking:Ranked 2 out of 138 Email Marketing systems
Company: Constant Contact
Pricing: starts at $9.99 per month
Typical customers: Small businesses and start ups
Platforms: Desktop, Cloud
Links: Constant Contact pricing, Constant Contact alternatives

Shlomi LaviShlomi Lavi / updated: Mar 09, 2022

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What is Constant Contact and its features?

Constant Contact is a software solution that provides online survey tools, email marketing, event marketing, and social media marketing, for its clients. Member associations, small businesses, and nonprofit organizations, rely on Constant Contact affordable and easy to use tools to make and deliver professional and personalized communications that help engage prospects, customers, and members do their business online, from their social networks to their business email inboxes. The software is an industry leader in permission based online marketing, and the company has partners in global online marketing and social media marketing solutions. Constant Contact was founded in 1998 and has headquarters located in Waltham, Massachusetts.

What is Constant Contact rating?

The rating of Constant Contact is 4.3 stars out of 5 and the total score is 94 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Who uses Constant Contact?

Constant Contact is best for small to large companies that focus on communications, advertising, and marketing. The software is also ideal for companies in the industries of advertising, internet publication, business outsourcing, fund raisers, call centers, ecommerce, and consumer products. The software is used by more than 50,000 of clients located all over the world.

Is it easy to use?

Yes, Constant Contact makes it fairly easy to use. This product is user friendly and intuitive.

Is Constant Contact cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Constant Contact can't be accessed on mobile, you would need to access it from your computer.

Is Constant Contact the best Email Marketing system?

Constant Contact is ranked 2 out of 138 software in their category (Email Marketing systems).

What are their main features and functionalities?

Constant Contact can help your business by providing one tool for all your marketing needs. The software provides what is called the constant contact toolkit. With this toolkit, users get results through marketing campaigns such as online listings, email newsletters, social networking promotions, evens, surveys, and email newsletters. But it is not just about the service; the software also features several other features that can help users in their business.

Constant Contact can also help your business through other means aside from their advanced services and powerful tools; it also provides innovative initiatives that help businesses of all sizes. The software can be used as a free program to help companies that are starting out and provide ideas and benefits that would help them succeed in the market. The software aims to provide more opportunities to revolutionize the formula for business success in all sizes and markets.

What are Constant Contact's pros? (5 Pros)

  • Constant contact offers customer and technical support for its users
  • The software is compatible with mobile devices such as smartphones and tablets
  • Constant Contact provides free marketing resources for user campaigns
  • Constant Contact has social networking links, for social marketing, on their main site
  • Constant Contact offers a free trial for its users

What are Constant Contact's cons? (5 cons)

  • Many other providers in the market charge less than Constant Contact.
  • Constant Contact does not offer money back guarantee
  • Constant Contact does not have a forum for user collaboration and interaction
  • Constant Contact currently has limited language packs and offers only English
  • Constant Contact can be confusing for new users without a guide or training

Who are their main alternatives?

Two of the main competitors of Constant Contact include Active Campaign and 3CLogic Cloud Contact. Active Campaign is similar to Constant Contact in that it also provides email marketing, but it has an advantage in that it also provides CRM and Sales Automation features. 3CLogic on the other hand, is common with Constant Contact in that it also provides contact management, but it has an advantage in that it also provides customizable business solutions.

But Constant Contact has an advantage over both these competitors because of several features. It provides a complete set of email list management features including import/export support for existing lists from Microsoft Outlook, Outlook Express, and Sage. While Active Campaign and 3CLogic provide low to free subscription and usage, they lack some of the key features of email list management, including a vast template library and detailed options for customization.

What is the cost of Constant Contact?

Constant Contact comes with very affordable marketing plans. The Digital marketing plan comes with two options. Email and Email Plus. The Email plan starts at $9.99/month as it involves unlimited marketing emails and email templates. The Email Plus plan starts at $45 per month. It involves everything included in the Email plan and some more features like Email marketing automation and dynamic content. There is also a Sales Accelerator plan that starts from $399 per month.

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 3.6 out of 10 (10 is most expensive). You can fine here the REAL total cost breakdown for Constant Contact. You can also find here pricing information from Constant Contact's website.

What should you ask Constant Contact during a demo session? (65 questions)

Schedule a demo with Constant Contact and access 65 must ask questions for the vendor while watching Constant Contact in action.

List of categories

Complaint Management
Customer Loyalty
Lead Generation
Online CRM
Small Business CRM
Email Marketing
Marketing Analytics
Marketing Automation
Hotel CRM
Contact Management

List of features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email

Constant Contact Vs. Alternatives

ITQlick rating
License pricing
ITQlick rating
License pricing
$9.99 per month
ITQlick rating
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$17 per month
ITQlick rating
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$335 per month
ITQlick rating
License pricing
$19 per month
ITQlick rating
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$59 per month

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.