Shlomi Lavi /
Mar 14, 2022
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Emarsys or ExactTarget?
Emarsys is more expensive to implement (TCO) than ExactTarget, and Emarsys is rated higher (91/100) than ExactTarget (77/100). ExactTarget offers users more features (1) than Emarsys (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Emarsys Vs. Exacttarget
Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue.
Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...
Exacttarget : ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget's powerful suite of integrated applications enable marketers to plan, automate,...
Who is more expensive? Emarsys or ExactTarget?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and ExactTarget.
Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. ExactTarget price starts at $25 per user/month , When comparing ExactTarget to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Emarsys is more expensive than ExactTarget.
Which software includes more/better features?
We've compared Emarsys Vs. ExactTarget based on some of the most important and required Email Marketing features.
Emarsys: We are still working to collect the list of features for Emarsys.
ExactTarget: Social networks.
Target customer size
Emarsys's typical customers include: Small, medium and large size businesses, The software is a viable solution for businesses of all sizes and a variety of types.