Compare MailChimp and ExactTarget - Mar 2022
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Bottom Line: Which is Better - MailChimp or ExactTarget?
MailChimp is more expensive to implement (TCO) than ExactTarget, and MailChimp is rated higher (98/100) than ExactTarget (77/100). MailChimp offers users more features (6) than ExactTarget (1).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
MailChimp Vs. Exacttarget
MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...
Exacttarget : ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget's powerful suite of integrated applications enable marketers to plan, automate,...
Who is more expensive? MailChimp or ExactTarget?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailChimp and ExactTarget.
MailChimp price starts at $17 per month , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. ExactTarget price starts at $25 per user/month , When comparing ExactTarget to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: MailChimp is more expensive than ExactTarget.
Which software includes more/better features?
We've compared MailChimp Vs. ExactTarget based on some of the most important and required Email Marketing features.
MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.
ExactTarget: Social networks.
Target customer size
MailChimp is best for all those that are in business and also are serious concerning making money. The software is a viable solution for businesses of all sizes and a variety of types.
ExactTarget
starts at $25 per user/month
ExactTarget is a digital cloud marketing and analytics solution for businesses of all sizes. Its services include contact management, multi-channel content delivery, predictive intelligence, and others....
Compare PricingCompare specifications
MailChimp Specifications
ITQlick Score: | 98/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> MailChimp review |
Company: | MailChimp |
Pricing: | starts at $17 per month |
Typical customers: | SMBs |
Platforms: | Desktop, Cloud |
Links: | MailChimp review, MailChimp pricing, MailChimp alternatives |
ExactTarget Specifications
ITQlick Score: | 77/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | Email Marketing -> ExactTarget review |
Company: | Exacttarget |
Pricing: | starts at $25 per user/month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop, Mobile |
Links: | ExactTarget review, ExactTarget pricing, ExactTarget alternatives |
Compare features
MailChimp: 6 Features
ExactTarget: 1 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.