MailChimp Review

Shlomi Lavi / updated: Jul 08, 2020

What is MailChimp Used For?

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that would be ideal fir small businesses as well as the large enterprises. Marketing is crucial for all sorts of business ans MailChimp is the right solution since it also has some features that are similar to CRM tools.

Average Rating -

The rating of MailChimp is 4.5 stars out of 5. The rating is based on ITQlick expert review.

Typical Customers

MailChimp is best for all those who are in business and are serious about making money. Freelancers, startups, small companies, mid-size businesses and large enterprises can all use MailChimp. This is a essential marketing tool that helps making better email marketing campaigns. Users are able to keep track of the marketing campaigns and will be notified on every person who reads the emails sent out for marketing purposes. The replies are also reported which helps businesses plan better.

Features

There are so many ways through which MailChimp can help your business. With email marketing, you are able to reach a very wide scope of clients conveniently. MailChimp will allow you to create email marketing campaigns and customize them to your preference. You will send out all campaigns with signatures and you can easily import contacts from other CRM tools. You will also keep track of the email marketing campaigns and how they are performing in terms of reaching out to clients.

MailChimp 5 Pros

• MailChimp collaboration with Google Analytics helps in tracking the campaigns and replies received.
• MailChimp offers a wide array of tools that are available on CRM programs which help in customization of email campaigns.
• MailChimp is a cost-effective mailing list program and is sufficient for email marketing.
• MailChimp allows for contact import from other CRM tools like Salesforce.
• The set up and use of MailChimp is easy and straightforward.

MailChimp 2 Cons

• MailChimp does not permit affiliate marketing through its email campaigns.
• The MailChimp auto-responder is charged even with the free edition.

Competitors & Alternatives

MailChimp has a good number of competitors which include Active Campigns, Mad Mimi, Graphicmail, iContact and express pigeon among others. MailChimp has so many features that make is a better choice over its competitors. Users can choose from the four different types of email campaigns and customize one that suits their needs. The predesigned email campaigns templates are also quite useful especially for those who are new to MailChimp.  You can also upload your preferred theme and design without any limitations.

MailChimp Pricing Information

The cost of license starting from $30 per user/month. The experts at ITQlick has reviewed MailChimp pricing and gave the software a total cost of ownership (TCO) rating of 4.6 out of 10. Custom price cost for your business is available upon request.

Questions to ask the vendor during a demo

Schedule a demo and access 25 must ask questions for the vendor while watching MailChimp in action

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MailChimp Categories

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Specifications

Company:	MailChimp
Address:	Atlanta, GA
Customers:	Small business, Medium business
Business Area:	Cross Business Areas
Platforms:	Desktop, Cloud
Operating Systems:	Mac OS, Windows, Linux

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MailChimp Features