MailChimp Review - why 4.5 stars?

Shlomi LaviShlomi Lavi / updated: Jul 08, 2020

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What is MailChimp?

Main category: Email Marketing

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that would be ideal fir small businesses as well as the large enterprises. Marketing is crucial for all sorts of business ans MailChimp is the right solution since it also has some features that are similar to CRM tools.

MailChimp rating -

The rating of MailChimp is 4.5 stars out of 5 and the total score is 98 out of 100. The rating and score are based on ITQlick expert review. We publish unbiased reviews, learn more in our score and rating methodology page

Typical Customers

MailChimp is best for all those who are in business and are serious about making money. Freelancers, startups, small companies, mid-size businesses and large enterprises can all use MailChimp. This is a essential marketing tool that helps making better email marketing campaigns. Users are able to keep track of the marketing campaigns and will be notified on every person who reads the emails sent out for marketing purposes. The replies are also reported which helps businesses plan better.

Features

There are so many ways through which MailChimp can help your business. With email marketing, you are able to reach a very wide scope of clients conveniently. MailChimp will allow you to create email marketing campaigns and customize them to your preference. You will send out all campaigns with signatures and you can easily import contacts from other CRM tools. You will also keep track of the email marketing campaigns and how they are performing in terms of reaching out to clients.

MailChimp 5 Pros

  • MailChimp collaboration with Google Analytics helps in tracking the campaigns and replies received.
  • MailChimp offers a wide array of tools that are available on CRM programs which help in customization of email campaigns.
  • MailChimp is a cost-effective mailing list program and is sufficient for email marketing.
  • MailChimp allows for contact import from other CRM tools like Salesforce.
  • The set up and use of MailChimp is easy and straightforward.

MailChimp 2 Cons

  • MailChimp does not permit affiliate marketing through its email campaigns.
  • The MailChimp auto-responder is charged even with the free edition.

Competitors & Alternatives

MailChimp has a good number of competitors which include Active Campigns, Mad Mimi, Graphicmail, iContact and express pigeon among others. MailChimp has so many features that make is a better choice over its competitors. Users can choose from the four different types of email campaigns and customize one that suits their needs. The predesigned email campaigns templates are also quite useful especially for those who are new to MailChimp.  You can also upload your preferred theme and design without any limitations.. The full list of competitors can be found here.

MailChimp Pricing Information

The cost of license starting from $30 per user/month. On top of the total cost of licenses which is easy to calculate - what is the REAL total cost of implementation? You need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 4.6 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for MailChimp

Questions to ask the vendor during a demo

Schedule a demo with MailChimp and access 25 must ask questions for the vendor while watching MailChimp in action.

MailChimp Categories

Marketing
Email Marketing
Marketing Analytics
Marketing Automation

MailChimp specifications

ITQlick Score: 98/100
ITQlick Rating: (4.5/5)
Company: MailChimp
Address: Atlanta, GA
Pricing: Starting from $30 per user/month
Typical customers: Small business, Medium business
Platforms: Desktop, Cloud
Operating Systems: Mac OS, Windows, Linux

MailChimp Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration

MailChimp Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
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MailChimp
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
98/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.6/10
License pricing license pricing (if provided by the software vendor)
$30 per user/month
Functionality score
10
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Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.6/10
License pricing license pricing (if provided by the software vendor)
$20 per month
Functionality score
17
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Emarsys
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
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$335 per month
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3
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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.2/10
License pricing license pricing (if provided by the software vendor)
$19 per month
Functionality score
6
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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.2/10
License pricing license pricing (if provided by the software vendor)
$29 per user/month
Functionality score
5
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Author
Shlomi Lavi - admin

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.