MailChimp Review - why 4.5 stars?
Compare PricingShlomi Lavi / updated: Jul 08, 2020
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What is MailChimp?
Main category: Email Marketing
MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that would be ideal fir small businesses as well as the large enterprises. Marketing is crucial for all sorts of business ans MailChimp is the right solution since it also has some features that are similar to CRM tools.MailChimp rating -
The rating of MailChimp is 4.5 stars out of 5 and the total score is 98 out of 100. The rating and score are based on ITQlick expert review. We publish unbiased reviews, learn more in our score and rating methodology pageTypical Customers
MailChimp is best for all those who are in business and are serious about making money. Freelancers, startups, small companies, mid-size businesses and large enterprises can all use MailChimp. This is a essential marketing tool that helps making better email marketing campaigns. Users are able to keep track of the marketing campaigns and will be notified on every person who reads the emails sent out for marketing purposes. The replies are also reported which helps businesses plan better.Features
There are so many ways through which MailChimp can help your business. With email marketing, you are able to reach a very wide scope of clients conveniently. MailChimp will allow you to create email marketing campaigns and customize them to your preference. You will send out all campaigns with signatures and you can easily import contacts from other CRM tools. You will also keep track of the email marketing campaigns and how they are performing in terms of reaching out to clients.MailChimp 5 Pros
- MailChimp collaboration with Google Analytics helps in tracking the campaigns and replies received.
- MailChimp offers a wide array of tools that are available on CRM programs which help in customization of email campaigns.
- MailChimp is a cost-effective mailing list program and is sufficient for email marketing.
- MailChimp allows for contact import from other CRM tools like Salesforce.
- The set up and use of MailChimp is easy and straightforward.
MailChimp 2 Cons
- MailChimp does not permit affiliate marketing through its email campaigns.
- The MailChimp auto-responder is charged even with the free edition.
Competitors & Alternatives
MailChimp has a good number of competitors which include Active Campigns, Mad Mimi, Graphicmail, iContact and express pigeon among others. MailChimp has so many features that make is a better choice over its competitors. Users can choose from the four different types of email campaigns and customize one that suits their needs. The predesigned email campaigns templates are also quite useful especially for those who are new to MailChimp. You can also upload your preferred theme and design without any limitations.. The full list of competitors can be found here.MailChimp Pricing Information
The cost of license starting from $30 per user/month. On top of the total cost of licenses which is easy to calculate - what is the REAL total cost of implementation? You need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 4.6 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for MailChimpQuestions to ask the vendor during a demo
Schedule a demo with MailChimp and access 25 must ask questions for the vendor while watching MailChimp in action.MailChimp Categories
Marketing
Email Marketing
Marketing Analytics
Marketing Automation
MailChimp specifications
ITQlick Score: | 98/100 |
---|---|
ITQlick Rating: | (4.5/5) |
Company: | MailChimp |
Address: | Atlanta, GA |
Pricing: | Starting from $30 per user/month |
Typical customers: | Small business, Medium business |
Platforms: | Desktop, Cloud |
Operating Systems: | Mac OS, Windows, Linux |
MailChimp Features
Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration
MailChimp Vs. Alternatives
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91/100
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Author

Shlomi Lavi
Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.