Compare Optimizely and Instapage - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Optimizely or Instapage?

Instapage is more expensive to implement (TCO) than Optimizely, and Instapage is rated higher (86/100) than Optimizely (62/100). Optimizely offers users more features (3) than Instapage (0).

Looking for the right Conversion Rate Optimization solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Optimizely Vs. Instapage

Optimizely: Optimizely was founded by two former Google product managers, Dan Siroker and Pete Koomen. Dan served as the Director of Analytics during the Obama 2008 presidential campaign. While there, his team relied on the use of A/B and multivariate testing to maximize e-mail sign-ups, volunteers, and donations to raise more than $100 million in additional r...

Instapage: Instapage makes building and A/B testing landing pages simple. Our Mission: Continually lower the cost of customer acquisition. We're a team of entrepreneurs, coders, marketing experts and change makers. We want to create a world where all businesses can automate their marketing efforts and efficiently acquire customers online.

Who is more expensive? Optimizely or Instapage?

The real total cost of ownership (TCO) of Conversion Rate Optimization software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Optimizely and Instapage.

Optimizely price starts at $50,000 per year , On a scale between 1 to 10 Optimizely is rated 2, which is much lower than the average cost of Conversion Rate Optimization software. Instapage price starts at $199 per month , When comparing Instapage to its competitors, the software is rated 8 - higher than the average Conversion Rate Optimization software cost.

Bottom line: Instapage is more expensive than Optimizely.

Which software includes more/better features?

We've compared Optimizely Vs. Instapage based on some of the most important and required Conversion Rate Optimization features.

Optimizely: Data Import/Export, Basic Reports, Online Customer Support.

Instapage: We are still working to collect the list of features for Instapage.

Target customer size

Optimizely is one of the most widely used marketing tools among enterprise companies. and Instapage's target customer size include: Small, medium and large size businesses.